GENADI GENADIEV
PRODUCT MANAGER
Sofia
Summary
Product management professional with track record of driving successful product initiatives and optimizing product performance. Adept at collaborating with cross-functional teams and focusing on achieving impactful results. Known for adaptability and reliability in dynamic environments, with skills in market research, strategic planning, and project management.
Overview
14
14
years of professional experience
1
1
Certification
1
1
Language
Work History
Product Manager
SBT Solutions
02.2025 - 07.2025
- Built and managed a straightforward product roadmap, making sure the payment gateway matched what customers wanted and the business needed.
- Took charge of the entire product lifecycle from early research and ideas, through development and launch, to ongoing tweaks and improvements.
- Made sure the gateway worked smoothly with various payment methods and outside payment providers.
- Improved user experience by making payments quicker, easier, and trouble-free.
- Coordinated closely with development, design, compliance, and operations teams to keep projects moving forward on schedule.
- Kept payment systems secure and compliant with PCI DSS and payment industry standards.
- Listened to customer feedback, studied market data, and used analytics to spot ways to make the product better.
- Tracked performance closely, fixed issues promptly, and ensured the payment gateway stayed reliable.
Product Manager/Owner
tbi bank
04.2023 - 02.2025
- Define and lead the strategic vision for the in-app shopping feature, ensuring alignment with the overall mobile banking app strategy.
- Successfully managed the product backlog, prioritizing features based on impact, customer needs, and market trends.
- Developed product roadmap and identified key milestones for successful launch of new products.
- Collaborated with design, development, and marketing teams to launch features that enhanced user engagement and satisfaction.
- Conducted regular reviews and iterations to optimize product performance and address evolving customer requirements.
- Implemented data-driven decision-making processes to evaluate feature success and drive continuous improvement.
- Collaborated with stakeholders to define success metrics, set goals and measure progress against them.
- Presented progress updates in management meetings and to clients and employees, ensuring transparency and alignment.
- Led training sessions for other departments to enhance understanding and adoption of new features.
- Leveraged Agile and Scrum methodologies to manage projects efficiently, utilizing tools like JIRA, Confluence, and Figma to facilitate seamless team collaboration and project tracking.
- Led the launch of a major feature update that increased user engagement by 30%.
- Streamlined the development process, resulting in a 20% reduction in delivery time for new features.
- Conducted ongoing market research and competitive analysis to possess in-depth knowledge of markets and procedures.
- Monitored customer feedback, conducted market research and implemented changes accordingly.
- Project Management and Testing Participation
- Coordinated project timelines and managed resources to ensure efficient delivery of the in-app shopping feature within scope and budget.
- Worked closely with team members to monitor project progress and implement necessary adjustments to meet strategic goals.
- Actively participated in testing phases, including defining test cases and conducting user acceptance testing to ensure product quality and functionality.
- Collaborated with QA teams to resolve issues and provide feedback, ensuring a seamless user experience upon launch.
Event/Project Manager
Kenes Group
10.2022 - 01.2023
- Written and verbal communications with clients and with all supporting departments in relation to the congress;
- Manage project timelines and budgets;
- Ensure that the clients' expectations are met, coupled with the highest level of service and adherence to the company's standards;
- Plan/prioritize tasks for work schedule;
- Resolve all potential issues related to the congresses;
- Manage the internal communication within the Team;
- Take active participation in building the event concept and strategy.
Project Manager
Volacom AD - Breakthrough Bird Control Solutions
11.2016 - 10.2021
- Company Overview: for airports, renewable energy plants, seaports, grain storages, solar panels, orchards and more.
- Coordinate internal resources and third parties/vendors for the flawless execution of projects.
- Planning and monitoring the project.
- Monitoring overall progress and use of resources, taking corrective action where necessary schedule and costs.
- Establish and maintain relationships with third parties.
- Manage the relationship with the client.
- Developing project scopes and objectives, involving all relevant stakeholders, and ensuring technical feasibility.
- Use verification techniques to manage changes in project scope.
- Proficient in project management software - JIRA, Trello, Microsoft Project, Hubstaff, Clickup.
- Experience in Agile / SCRUM methodologies.
- Reporting through agreed lines on project progress through highlight reports and end-stage assessments.
- Responsible for quality control.
- Team leader - manages, leads, develops, motivates, and coaches directly on a daily basis a team of 15 people with an eye on achieving maximum productivity and quality in the service.
- Active work with current international clients of the company.
- Representation of the company's strategy and portfolio in many meetings with potential clients and partners.
- Execution of individual projects related to the construction of brand-new manufacturing facilities for the company (investment control).
- Organization of presentations and demonstrations in front of different officials from national and international companies and agencies.
- Active participation in the sales and marketing activities of the company.
- Training course leader and presenter.
- After-sales service.
- Actively taking part in the marketing campaigns of the company.
- Supervising the UAV drone department.
- Responsible for the design, technical capabilities, and software of the drone.
Project and Store Manager
Global brands distribution OOD
10.2014 - 06.2016
- Company Overview: Desigual, Tod's, Guess, Lacoste, Polo Ralph Lauren, Emporio Armani, Bally, Church's, Santoni and more.
- Coordinate internal resources and third parties/vendors for the flawless execution of projects.
- Planning and monitoring the project.
- Monitoring overall progress and use of resources, taking corrective action where necessary.
- Meet sales goals by training, motivating, mentoring, and providing feedback to sales staff.
- Maintain outstanding store condition and visual merchandising standards.
- Complete store administration and ensure compliance with policies and procedures.
Store Manager
NIVAL ODD - PLAYLIFE STORE
07.2011 - 09.2012
- Enhancing customer satisfaction, meet sales and profitability goals and manage staff effectively, financial planning, employee recruitment and retail management, including supervising assistant store managers.
- Develop business strategies to raise our customers' pool, expand store traffic and optimize profitability.
- Maintain outstanding store condition and visual merchandising standards.
Education
Master's degree - International Marketing
Varna Free University "Chernorizets Hrabar"
09.2015
Bachelor's degree - Marketing, Management and Trade
MT&M College
08.2013
Secondary education - Intensive language learning
33 Language School
05.2010
Skills
- Ability to Work in a Team
- Microsoft Office
- Project Management
- Project Methodologies
- Product management
- Agile/Scrum
- JIRA
- Product lifecycle management
- Product development
- Project planning
- Product vision and strategy
- Product roadmaps
Certification
Certified Scrum Product Owner from Scrum Alliance
EXTRACURRICULAR ACTIVITIES
Lecturer, Nikola Tesla Academy, Sofia, Bulgaria, 01/01/22, 06/30/22, Utilizing my experience in the aviation industry and my background in avionics and systems engineering to educate and inspire kids, the next generation of aerospace professionals., A1/A3 and A2 preparation courses for people over 16 years old concerning EASA's risk-based approach to regulating the operation of UAS (Regulations (EU) 2019/947 and 2019/945).
Timeline
Product Manager
SBT Solutions
02.2025 - 07.2025
Product Manager/Owner
tbi bank
04.2023 - 02.2025
Event/Project Manager
Kenes Group
10.2022 - 01.2023
Project Manager
Volacom AD - Breakthrough Bird Control Solutions
11.2016 - 10.2021
Project and Store Manager
Global brands distribution OOD
10.2014 - 06.2016
Store Manager
NIVAL ODD - PLAYLIFE STORE
07.2011 - 09.2012
Bachelor's degree - Marketing, Management and Trade
MT&M College
Secondary education - Intensive language learning
33 Language School
Master's degree - International Marketing
Varna Free University "Chernorizets Hrabar"
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