DIMITAR SEKULOV
Sofia,Sofia-Grad
Summary
Strategic and results-driven executive with 15+ years of leadership in international logistics and transport. Proven success in scaling fleet operations, driving digital transformation, and optimizing cross-border performance. As Director of the International Trucking Division at Discordia, led business expansions, cost control strategies, and major system implementations, achieving sustained double-digit growth and award-winning efficiency. A trusted negotiator and board-level contributor known for shaping agile, future-ready logistics organizations.
Overview
20
20
years of professional experience
Work History
Chief Growth & Innovation Officer
RUVEN Trans
Pazardzhik
12.2025 - Current
- Executive responsible for driving organizational transformation, scalable growth, and digital modernization of a European automotive logistics company. Working closely with the CEO and COO to strengthen governance, performance management, and financial controlling while supporting market expansion and strategic partnerships in preparation for scaling the fleet to 300 car carriers by 2030.
Board Member
DISCORDIA
Sofia, Sofia-Grad
12.2018 - 11.2025
- Shaped strategic direction, governance policies, and risk frameworks for one of the fastest-growing transport companies in Southeast Europe.
- Contributed to long-term business planning, enabling 35-40% annual growth through operational scaling and market expansion.
- Oversaw budget approvals and strategic investments, driving multimillion euro fleet and system upgrades.
- One of the fastest-growing transport companies in Southeast Europe.
Director, International Trucking Division
DISCORDIA
Sofia, Sofia-Grad
05.2011 - 06.2025
- Lead executive responsible for 1400+ vehicle international fleet, with direct oversight of P&L, planning, staffing, and KPI achievement.
- Spearheaded digital transformation, including advanced TMS systems, and automation of planning and reporting workflows.
- Initiated and led the creation of a Used Truck Sales Department, establishing new revenue streams and increasing asset lifecycle value.
- Negotiated high-value contracts with OEMs and fuel/service partners, reducing cost base and improving terms.
- One of the fastest-growing transport companies in Southeast Europe.
Manager, Franchise Truck Project
DISCORDIA
Sofia, Sofia-Grad
02.2008 - 05.2011
- Managed a pioneering initiative to transition company-employed drivers into independent transport entrepreneurs under a franchise model.
- Ensured optimal vehicle utilization across the fleet by implementing performance-driven planning and operational monitoring.
- Provided end-to-end business support to franchise partners, including cost control guidance, workflow standardization, and operational coaching.
- One of the fastest-growing transport companies in Southeast Europe.
Logistic Manager
Evropat
Sofia, Sofia-Grad
09.2006 - 01.2008
- Played a key role in scaling an early-stage courier startup by supporting customer acquisition, network expansion, and operational planning.
- Managed the Sofia branch, including the company's central cross-dock terminal, serving as the operational hub for nationwide distribution.
- Designed and implemented logistics processes enabling same-day and 24-hour delivery services across Bulgaria.
Education
Executive MBA - undefined
American University in Bulgaria
05.2024
Bachelor's - Public Administration
University of National and World Economy
11.2007
Skills
- Strategic Leadership
- Operational Excellence
- Digital Transformation
- People & Change
- Board Governance
- P&L Management
- Annual Planning
- Fleet Optimization
- KPI Management
- Resource Utilization
- Cost Reduction
- System Implementation
- Process Automation
- Reporting Systems
- Cross-Functional Team Leadership
- Talent Development
- Organizational Agility
- Cross-Border Operations
- EU Transport Compliance
- Used Truck Sales Strategy
Languages
Bulgarian
English
Activities
Passionate about maintaining an active lifestyle through workouts, skiing, and e-biking, which support both physical endurance and mental resilience - qualities I carry into my leadership approach.
Timeline
Chief Growth & Innovation Officer
RUVEN Trans
12.2025 - Current
Board Member
DISCORDIA
12.2018 - 11.2025
Director, International Trucking Division
DISCORDIA
05.2011 - 06.2025
Manager, Franchise Truck Project
DISCORDIA
02.2008 - 05.2011
Logistic Manager
Evropat
09.2006 - 01.2008
Executive MBA - undefined
American University in Bulgaria
Bachelor's - Public Administration
University of National and World Economy