Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic
Diana Zaykova

Diana Zaykova

PR Account Director
Sofia

Summary

PR and Communications Director with over 12 years of experience in developing and executing effective communication strategies. Specialized in media relations (national and international), strategy development, and crisis communications, with a passion for storytelling and crafting impactful narratives. Proven track record of success with high-profile clients in the energy, defense, and pharmaceutical sectors. Worked with brands such as: Textron Systems, John Cockerill Defense, ICGB AD, Gastrade, Siemens, Saxo Bank, Zentiva, Bayer, the European Commission, APPLiA, Ermewa.

A passionate reader, always ready to adapt and expand personal knowledge and horizons. Recently graduated with a master's thesis on the evolving communication tactics of European natural gas transmission system operators in response to the war in Ukraine.

Overview

13
13
years of professional experience
3
3
Languages

Work History

Account Director

Action Global Communications
10.2022 - Current

PR & consulting services for a wide range of international clients in highly regulated industries such as energy, defense, pharma. Communications strategy development & implementation, media relations (national and international press), crisis communications and event management. Content development for multi-channel campaigns & initiatives, management of social media channels and paid campaigns for clients. Support & consulting for public affairs and institutional relations with focus on B2B communications.

Account Manager

Action Global Communications
03.2017 - 10.2022

Media planning & consultancy, event management, content development and project coordination

Account Executive

Action Global Communications
11.2016 - 03.2017

Media monitoring & reporting, office administration, budgeting, event management and media relations

Online Editor

Standart Newspaper & Online News Agency
03.2016 - 11.2016

Development of creative and informative news materials, content management, social media management for the media's channels, research and content adaptation

Field Reporter

Web Media Group
06.2012 - 03.2016

Specializing in coverage of political, social and educational
content; researching, reporting and analyzing news; gathering and analyzing information from multiple sources, news translation and adaptation; live coverage and video editing

Education

Master of Arts - Advertising And Public Communication

Sofia University “St. Kliment Ohridski”
Sofia, Bulgaria
04.2001 -

Bachelor of Arts - Media And Journalism

University of National And World Economy
Sofia, Bulgaria
04.2001 -

Skills

Timeline

Account Director

Action Global Communications
10.2022 - Current

Account Manager

Action Global Communications
03.2017 - 10.2022

Account Executive

Action Global Communications
11.2016 - 03.2017

Online Editor

Standart Newspaper & Online News Agency
03.2016 - 11.2016

Field Reporter

Web Media Group
06.2012 - 03.2016

Master of Arts - Advertising And Public Communication

Sofia University “St. Kliment Ohridski”
04.2001 -

Bachelor of Arts - Media And Journalism

University of National And World Economy
04.2001 -
Diana ZaykovaPR Account Director