Diana Kalcheva

Data Lakehouse (Cloud)

• Collaborated cross-functionally to align Data Lakehouse architecture with future analytical needs and reporting requirements.
• Engaged with stakeholders to comprehend business processes and establish high-level strategic direction for delivery.
• Facilitated coordination, dependency mangement of development, design and DevOps matters during scrum meetings.
• Maintained transparency of the scrum team's backlog, prioritizing tasks to optimize workflow and resource allocation in partnership with Engineering leadership.

Data Warehouse (On-Premises)

• Acted as the SME on data products, communicating their value across multiple business areas and stakeholders.
• Owned and maintained product documentation, promoting proper usage and understanding across the business.
• Demonstrated data products to stakeholders, driving user adoption and engagement.
• Built and maintained strong stakeholder relationships, shaping the product roadmap with a focus on reporting and analytics.
• Championed agile methodologies, improving delivery times and product quality, achieving CMM Level 3.

• Developed and analyzed business requirements for enterprise Data Warehouse solutions, ensuring alignment with organizational objectives.
• Collaborated with business users to understand their processes and translated their requirements into scalable technical solutions.
• Skilled in database modeling, including relational and dimensional concepts, with strong expertise in SQL.
• Prioritized solution delivery with a focus on close collaboration and interaction with business stakeholders, as well as engineering team.

Continuous Product Improvement with a Data Focus

• Assessed and guided the design, selection, and implementation of database modifications to enhance performance.
• Provided business oversight for integrating new initiatives into existing data standards and structures.
• Analyzed datasets to identify and resolve system errors and address issues with data input and output.

Product Vision & Process Design with Data Focus

• Defined data requirements and developed comprehensive data strategy roadmaps.
• Created technical specifications for API integrations, focusing on key product data processes such as validation, cleaning, and classification.
• Identified potential data partners and negotiated pricing, deal volumes, and SLAs to secure optimal data resources.

Product Design & Development (XaaS: SoMaaS, DAaaS)

• Led the design and development of data-driven digital marketing products, driving strategy, vision, and feature prioritization.
• Managed the execution of product features, processes, and testing, ensuring continuous service improvements.
• Analyzed and determined product pricing and profitability to maximize business value.
• Aligned product development with marketing and sales initiatives for seamless integration and growth.

Process Optimization & Team Scaling

• Supported strategic planning and cost estimation for the company’s development efforts.
• Contributed to process optimization and scaling of development teams to meet business objectives.

Data Analysis & Modeling

• Evaluated the performance of sales and marketing processes to identify key insights and areas for improvement.
• Conducted validation and segmentation of large datasets to enhance decision-making and strategy development.

Data Visualization & Dashboard Creation

• Developed comprehensive dashboards and reports to support cross-departmental communication and performance tracking