Detelina Doynova
Sofia,Bulgaria
Summary
Results-driven Category and Sales Professional with over 10 years of experience in retail and e-commerce. Skilled in product and category management, forecasting, pricing, and supplier negotiation. Strong analytical thinker with a proven ability to drive sales growth and improve performance through strategic planning and cross-functional collaboration.
Overview
15
15
years of professional experience
Work History
Category Manager
EMag
03.2019 - 03.2025
- Managed the product portfolio, product selection, assortment planning, pricing, and promotional execution.
- Analyzed sales performance, profit margins, and competitor pricing.
- Proposed and implemented layout and promotion improvements to increase category sales and visibility.
- Implemented strategies defined by senior management and ensuring alignment category actions with overall business goals.
- Developed long-term category strategies based on market trends and consumer insights.
- Defined pricing policies, product positioning, and overall brand strategy within assigned business areas.
- Forecasted for key commercial events and private label.
- Planned and executed onboarding programs for new team members.
Sales and Advertising Expert
Hippoland / Felyx Toys
08.2010 - 10.2018
- Managed the product portfolio, product selection, assortment planning, pricing, and promotional execution.
- Forecasted A brands in Toy sector -Lego, Mattel, Hasbro, Simba.
- Supplier relationship management, negotiation and deal closing.
- Prepared centralized orders for all stores on a weekly or ad-hoc.
- Analyzed sales performance and implemented actions such as promotional adjustments, product returns, stock transfers between stores.
- Conducted competitor research to refine pricing and product strategies.
- Responsible for opening new stores (orders, plan for deliveries, arrangement of the stock) and annual store revisions.
- Research, product selection, pricing negotiations, and procurement for the toy category in preparation for the launch of the first Hippoland store in Romania.
- Daily cross-functional collaboration (with marketing, logistics, PM, suppliers, store managers, accounting, warehouse).
Education
Master - Advertising And Public Relations
University of Economics
Varna, Bulgaria09-2008
Bachelor - Industry Economics
University of Economics
Varna, Bulgaria06-2007
Certificate - First Certificate in English (FCE) Course
Prestige Language School
Sofia, Bulgaria05-2016
Skills
- Strong communication, negotiation, analytical thinking, adaptability, fast learning, team worker and problem-solving
- Category and product management
- Sales forecasting and analysis
- Pricing strategies
- Market and competitor analysis
- Microsoft Office, Qlik View, ElTrade, Atlantis, Workflow, Mega
- Adobe Photoshop / CorelDRAW, SSPS, SQL - basic
- Drive license B
Languages
English
Full Professional
Timeline
Category Manager
EMag
03.2019 - 03.2025
Sales and Advertising Expert
Hippoland / Felyx Toys
08.2010 - 10.2018
Master - Advertising And Public Relations
University of Economics
Bachelor - Industry Economics
University of Economics
Certificate - First Certificate in English (FCE) Course
Prestige Language School