Desislava Kostadinova
Plovdiv
Summary
With a proven track record at Amarone Boutique, I excel in enhancing customer experiences and driving sales through strategic marketing and in-depth wine knowledge. Skilled in relationship building and creative thinking, I've significantly boosted brand loyalty and profitability. My adaptable approach and strong communication skills ensure exceptional service and innovative solutions.
Overview
22
22
years of professional experience
Work History
Retail Wine Sales Representative
Amarone Boutique
Plovdiv, Bulgaria
10.2023 - Current
- Enhanced customer appreciation of various wine selections through informative presentations and tastings.
- Tracked sales performance data to identify areas of improvement and modify sales strategies accordingly.
- Provided exceptional customer service by promptly addressing concerns and offering personalized recommendations.
- Handled special orders seamlessly from request through delivery, ensuring customer satisfaction and building repeat business.
Wine Sales and Marketing Officer
Intervino
Plovdiv, Bulgaria
06.2021 - 09.2023
- Increased brand awareness by implementing targeted marketing campaigns and strategies.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Led creative brainstorming sessions that resulted in innovative ideas for promotional projects.
- Organized events and trade shows to showcase company products and services, generating valuable leads.
- Created engaging content for email marketing campaigns, increasing open rates and conversions.
- Managed social media channels to boost online presence and engagement with consumers.
- Developed innovative and targeted collateral to support overall branding objectives.
- Optimized website content for search engines, enhancing visibility and organic traffic.
- Contributed to the creation of sales presentations that effectively communicated product value propositions.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
Wine Department Manager & Somelier
Wine Down Restaurant & Wine Bar
Douglas, Isle Of Man
06.2019 - 12.2020
- Addressed customer inquiries and resolved complaints promptly, maintaining strong brand loyalty among clientele.
- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
- Identified and communicated customer needs to supply chain capacity and quality teams.
- Defined clear targets and objectives and communicated to other team members.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Optimized store layout for improved visibility of high-margin items, contributing to increased revenue generation.
- Collaborated with suppliers to secure competitive pricing and exclusive products, offering customers unique value propositions.
- Spearheaded inventory management for the wine department, ensuring adequate stock levels and product variety.
- Increased average transaction value through strategic upselling techniques focused on complementary food pairings and premium selections.
- Managed budget allocation for the wine department, allocating resources effectively to maximize profits.
- Analyzed consumer trends to inform purchasing decisions, ensuring a relevant assortment of products that catered to evolving customer tastes.
- Implemented targeted marketing strategies to highlight seasonal offerings and special promotions, driving sales growth.
- Organized successful in-store events such as wine tastings and seminars, attracting new customers while engaging existing ones.
- Streamlined ordering processes by implementing an efficient tracking system for purchase orders and deliveries.
- Enhanced customer satisfaction by providing expert wine recommendations based on individual preferences and meal pairings.
- Launched a successful loyalty program tailored towards frequent shoppers that contributed significantly towards retaining customers while boosting overall sales figures.
Sales Accountant at Cheese Department
Bidfood Corp.
London, United Kingdom
12.2016 - 05.2019
- Boosted sales revenue by identifying and targeting high-potential clients for strategic partnerships.
- Developed customized accounting solutions for clients, resulting in increased client satisfaction and retention.
- Streamlined invoicing processes to reduce errors and improve efficiency, leading to faster payments from clients.
- Established strong communication channels with clients, fostering long-term relationships built on trust and mutual understanding.
- Enhanced client relationships by providing personalized customer service and addressing concerns promptly.
- Created detailed reports on account performance, presenting findings to senior management for informed decisionmaking.
- Partnered with auditors to track errors and add contributions to maintain accuracy.
- Trained new employees on accounting principles and company procedures.
- Identified opportunities for upselling products or services based on thorough understanding of each client''s unique needs and goals.
Assistant Manager at Wine Shop
"Theatre Of Wine" - Wine Shop
London, United Kingdom
02.2013 - 11.2016
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
- Collaborated with the management team to develop strategic plans for business growth and improvement.
- Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
- Facilitated clear communication between employees and upper management through regular meetings and updates.
- Developed strategy to increase sales and drive profits.
- Promoted teamwork within the workplace by encouraging collaboration among staff members on various projectstasks.
- Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.
Wine Tastings and Sales
Villa Yustina Winery
Yustina Village, Bulgaria
04.2012 - 12.2012
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Generated prospective customers for new business sales.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Built relationships with customers and community to establish long-term business growth.
Assistant at Protocol Department
Internal Fair Plovdiv
Plovdiv, Bulgaria
03.2008 - 03.2012
- Assisted manager in all aspects of business operations.
- Worked closely with management to provide effective assistance for specific aspects of business operations.
- Safeguarded sensitive information through proper documentation handling, data entry, and record maintenance procedures.
- Strengthened client relationships through consistent follow-up communication and efficient problem resolution.
- Boosted customer satisfaction by promptly addressing inquiries and resolving issues professionally.
- In 2010 was appointed as a Director of the Bulgarian Pavilion in EXPO 2010 Shanghai for 2 months ( May-July 2010).
Manager of Wine Tastings and Hotel
Wine Cellar Starosel
Starosel Village, Bulgaria
09.2006 - 02.2008
- Improved marketing to attract new customers and promote business.
- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
Wine Consultant
Wine Cellar "Todoroff"
Brestovitza Village, Bulgaria
07.2005 - 08.2006
- Organized and conducted wine tasting events to generate interest in new products and drive sales.
- Worked closely with chefs to develop recipe pairings featuring specific wines for promotional materials or special events.
- Increased customer satisfaction by providing personalized wine recommendations based on individual tastes and preferences.
- Successfully managed large orders for corporate events or private parties while maintaining excellent customer service standards.
- Educated customers on proper wine storage techniques, improving their overall experience with purchased products.
- Increased repeat business by cultivating lasting relationships with clients through attentive service and genuine rapportbuilding.
- Maintained detailed records of customer preferences, enabling targeted marketing efforts for future promotions or events.
- Handled questions and concerns skillfully and redirected customers toward higher profit items to increase per-ticket revenue.
- Set up wine tastings to bring in business and promote special offerings.
Assistant at Wine Tasting Room
Sarah's Vineyard Winery
Gilroy, California, US
07.2002 - 01.2004
- Organized wine tastings to introduce customers to new wines, increasing customer satisfaction.
- Enhanced customer wine knowledge by conducting informative and engaging wine tastings.
- Collaborated with store management to organize successful in-store wine tastings, attracting new clientele and generating additional sales.
- Coordinated special events such as wine tastings or themed dinners that attracted new clientele while further engaging existing customers.
- Organized and hosted successful in-store wine tastings, attracting new customers and promoting brand awareness.
- Increased sales revenue by conducting engaging in-store wine tastings and educational events for customers.
Education
Level 3 - Award In Wines
Wine & Spirits Education Trust
London, United Kingdom 2016
Level 2 - Award in Wine And Spirits
Wine And Spirits Education Trust
London, United Kingdom 2014
Bachelor - Public Administration
Technical University Gabrovo, Plovdiv Branch
Plovdiv, Bulgaria 07.2005
Skills
- Reliable and Responsible
- Attention to Detail
- Customer Assistance
- Strong Communication and Interpersonal Skills
- Adaptable and Flexible
- Positive Customer Engagement
- Relationship Building
- Customer Service
- Friendly and Helpful
- Honest and Dependable
- Brand Promotion
- Team Cooperation
- Creative Thinking
Additional Information
Software:
MS World, MS Excel, SAP, Epos System, World Wide Wob, Light Speed POS, Outlook Express, MailChimp
Languages
English
Advanced (C1)
Russian
Intermediate (B1)
Arabic
Beginner (A1)
Timeline
Retail Wine Sales Representative
Amarone Boutique
10.2023 - Current
Wine Sales and Marketing Officer
Intervino
06.2021 - 09.2023
Wine Department Manager & Somelier
Wine Down Restaurant & Wine Bar
06.2019 - 12.2020
Sales Accountant at Cheese Department
Bidfood Corp.
12.2016 - 05.2019
Assistant Manager at Wine Shop
"Theatre Of Wine" - Wine Shop
02.2013 - 11.2016
Wine Tastings and Sales
Villa Yustina Winery
04.2012 - 12.2012
Assistant at Protocol Department
Internal Fair Plovdiv
03.2008 - 03.2012
Manager of Wine Tastings and Hotel
Wine Cellar Starosel
09.2006 - 02.2008
Wine Consultant
Wine Cellar "Todoroff"
07.2005 - 08.2006
Assistant at Wine Tasting Room
Sarah's Vineyard Winery
07.2002 - 01.2004
Level 3 - Award In Wines
Wine & Spirits Education Trust
Level 2 - Award in Wine And Spirits
Wine And Spirits Education Trust
Bachelor - Public Administration
Technical University Gabrovo, Plovdiv Branch