Denitsa Varbanova
Summary
I began my career as an Event Manager, where I developed essential skills such as self-discipline, attention to detail, and quick thinking. One of the most valuable lessons I learned is that clear communication is crucial for successful project execution and smooth organization. As a result, I have dedicated myself to honing this skill and performing my job in a way that I can be truly proud of.
Overview
17
17
years of professional experience
Work History
Marketing Manager
EKO Bulgaria
05.2019 - Current
- Annual marketing calendar planning and budgeting.
- Executing campaigns, promotions, events, and CSR initiatives.
- Comprehensive care for the brand's feel and look, the appearance of the facilities, as well as the positioning of advertising materials.
- Creative content management for social media.
- Coordination with different vendors and close collaboration with the advertising agency and partners.
- Reporting of campaign results and tracking of KPIs.
- Annual reporting on the performance of marketing initiatives.
Project Manager
Smarketing Advertising Agency
09.2016 - 05.2019
- Responsible for executing projects such as digital campaigns, newsletter campaigns, websites, landing pages, promotions, and more.
- Planning and overseeing all project stages, including problem-solving.
- Conducting team briefings and ensuring all team members understand the final goal.
- Responsible for delivering all client projects from start to finish.
Marketing Events Manager
Sitegroung
10.2015 - 09.2016
- Evaluating events in the USA with strong sponsorship potential for various company products.
- Negotiating with organizers to secure the best conditions for the company.
- Developing strategies for positioning at events, including booth design, materials, games with prizes, etc.
- Managing the complete organization of the company's presence at events, including payments, invoicing, material production and shipping, team travel, accommodation, documentation, and more.
- Creating creative content for social media and managing event coverage.
- Reporting and tracking results.
Event Manager
Interactive Share Digital Agency
04.2013 - 09.2015
- Overall management of the Interactive Seminars Company, a part of Interactive Share.
- Organizing some of the first seminars and conferences on digital media, cryptocurrency, and Google advertising.
- Researching and selecting trending topics for seminars, compiling agendas, and coordinating with speakers and participants.
- Running digital advertising campaigns for various events and tracking online ticket sales.
- Organizing events in collaboration with the company's main partner, Google.
- Administering the corporate website and Facebook page.
- Managing and optimizing registration software.
- Developing marketing strategies aimed at attracting new customers.
Event Coordinator
Company for International Congresses
03.2008 - 05.2013
- Budgeting for events.
- Managing attendee registration.
- Booking hotel reservations, transportation, and logistics.
- Venue management during the event.
- Coordinating conference design and technical equipment.
- Preparing print materials for conferences and seminars.
- Managing media coverage for various events.
Education
Bachelor - Public Relations And Advertising
Sofia University
2010
Spanish Language
31st Language School “Ivan Vazov “
2006
Skills
- Developing creative concepts for various types of events
- Budgeting and tracking expenses
- Booking and managing event venues
- Negotiating with and managing vendors
- Planning and executing event logistics
- Leading internal and external event coordinators before and during the event
- Solving problems that arise during events
- Managing post-event activities, including financial reporting, team follow-up, personal feedback, and suggesting improvement ideas
- Coordinating internal and external execution teams
Accomplishments
An examples of projects I love and I am proud of.
Acer Bulgaria at Adventure Comic Con 2018
Acer Bulgaria participated in the event as a sponsor. Our task was to develop a creative concept for the booth and manage marketing activities before and during the event. The challenge was to creatively integrate the Acer Predator laptops into the fairy-tale, magical atmosphere of the event. We decided to give attendees the opportunity to become and experience their favorite characters by offering professional makeup at the booth. As soon as the doors opened, a line of people formed in front of our booth. But let’s rewind for a moment. How did we involve the laptops and the brand in the promotion? We placed a catalog of characters on the laptops, allowing people to interact with the brand while they waited.
Full article written by me here: https://www.smarkethink.com/comic-con-
kudeto-geroite-ojiviavat/
Timeline
Marketing Manager
EKO Bulgaria
05.2019 - Current
Project Manager
Smarketing Advertising Agency
09.2016 - 05.2019
Marketing Events Manager
Sitegroung
10.2015 - 09.2016
Event Manager
Interactive Share Digital Agency
04.2013 - 09.2015
Event Coordinator
Company for International Congresses
03.2008 - 05.2013
Bachelor - Public Relations And Advertising
Sofia University
Spanish Language
31st Language School “Ivan Vazov “
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