Denitsa Stoyanova
Summary
Data-Driven Marketing, Sales & Product/Business Development/Partnerships Manager with 8+ years of experience leveraging automation, analytics, and CRM technologies to accelerate business growth, strengthen client relationships, and improve sales performance. Proven success in managing digital marketing campaigns, lead pipelines, and client engagement strategies across Architecture, AI/VR, Hospitality, Education, and Technology sectors.
Skilled in marketing automation, CRM optimization, and sales enablement, utilizing a wide range of tools including Apollo, Asana, Salesforce, HubSpot, Freshsales, Pipedrive, SugarCRM and Jira to drive qualified leads, increase conversion rates, and enhance operational efficiency. Adept at collaborating with cross-functional teams to implement scalable growth strategies, streamline workflows, and deliver measurable ROI.
Committed to aligning sales and marketing initiatives with organizational goals to strengthen brand authority, improve market positioning, and maximize business profitability through data-driven strategy and innovative execution.
Overview
9
9
years of professional experience
1
1
Certification
Work history
Marketing & Business/Product Development Manager
Integrated BIM
2025.01 - 2025.11
- Supported planning and execution activities by maintaining structured documentation, tracking progress, and addressing open questions during implementation.
- Acted as a key point of coordination between business and delivery stakeholders, ensuring expectations, scope, and objectives remained aligned.
- Executing targeted email marketing campaigns via Apollo.io (prospecting, sequencing, enrichment, A/B testing)
- Crafting and personalizing outbound email cadences, sequences, and templates tailored to decision-makers in the US and UK markets
- Led the setup and optimization of CRM-based workflows (Freshsales), reports, and automated processes to support data accuracy, process consistency, and informed decision-making.
- Partnering with the CEO to drive B2B business growth, supporting discovery calls, proposal development, and client acquisition strategies.
- Focusing exclusively on US & UK clients, driving alignment with the company’s international growth strategy
Account Manager
GoStudent
London, UK
2021.02 - 2024.02
- Analyzed client, performance, and operational data to identify trends, gaps, and improvement opportunities, supporting data-driven decisions and process optimization.
- Managed and nurtured relationships with a diverse portfolio of clients across the Education sector, ensuring consistent engagement and high levels of satisfaction.
- Coordinated cross-functional projects, collaborating with marketing, operations, and product teams to support campaigns, optimize workflows, and deliver on strategic objectives.
- Maintained structured records of requirements, decisions, and progress using CRM and project management tools including Salesforce, HubSpot, Freshsales, Pipedrive, and Jira.
- Collaborated with Product, Operations, and Marketing teams to translate client needs into structured workflows, process updates, and actionable tasks.
- Analyzed client and project data to identify trends, assess campaign effectiveness, and recommend improvements to enhance engagement and business outcomes.
- Delivered measurable results by streamlining processes, improving communication between teams, and ensuring timely completion of client-focused projects.
- Supported revenue-generating initiatives through accurate requirement definition and effective delivery, contributing to £500,000+ in revenue.
VR/AI Account Manager
Gemba
London, UK
2019.04 - 2021.02
- Worked closely with enterprise clients and internal stakeholders to understand business objectives, operating context, and learning requirements for AI and VR-based training programs.
- Gathered, analyzed, and documented program and functional requirements, ensuring clarity on scope, expectations, and delivery outcomes.
- Managed day-to-day program delivery using CRM and project management tools (Salesforce, HubSpot, Jira) to track progress, dependencies, and risks.
- Coordinated cross-functional teams and Subject Matter Experts across Engineering, Product Development, R&D, Digital Transformation, and Innovation functions.
- Supported commercial success through accurate scoping and effective delivery, contributing to £250,000+ in revenue from enterprise programs.
Front office manager
London Plaza
London, UK
2017.02 - 2019.04
- Led the onboarding, training, and performance alignment of front-office staff, ensuring full compliance with service standards and operational procedures.
- Managed and controlled front-desk financial operations, including payments and reconciliations, maintaining a high level of accuracy, accountability, and internal controls.
- Served as the primary relationship manager for guests and key accounts, proactively addressing needs, resolving issues, and driving customer satisfaction and retention.
- Coordinated administrative and reporting processes, including documentation, correspondence, and internal records, to support efficient and compliant front-office operations.
- Oversaw room inventory management and reservation workflows, ensuring optimized occupancy, smooth check-in/check-out processes, and a consistent customer experience.
- Actively managed client and partner interactions, handling escalations, special arrangements, and long-term relationship development to support repeat business and loyalty.
Education
Bachelor of Business Management - Business Studies
University of Greenwich
London, United Kingdom07.2019
High School Diploma - General Studies
English Language School 'Geo Milev'
Bulgaria06.2016
Skills
- Proficiency in MS Office (Microsoft Word, Excel, Power Point)
- Proficiency in CRM (Asana, Apollo, Freshsales, Salesforce, HubSpot, SugarCRM & Pipedrive), Jira, Outlook, Zoom, Teams, Zoho, Notion, etc
- Stakeholder management
- Strong verbal and written communication
- Ability to multi-task
- Analytical thinking
- Excellent Work Ethic
- Quick Learning Skills
- Organisational Skills
- Negotiation Skills
- Leadership Skills
- Adaptivity
- Problem-Solving
- Excellent Time Management
- Attention to detail
- Fluent in English and native Bulgarian
Languages
Bulgarian
Native
English
Proficient (C2)
Certification
Professional Certification - Chartered Management Institude (CMI)
IELTS (International English Language Testing System) - General Module - C2
IELTS (International English Language Testing System) - Academic Module - C2
Timeline
Marketing & Business/Product Development Manager
Integrated BIM
2025.01 - 2025.11
Account Manager
GoStudent
2021.02 - 2024.02
VR/AI Account Manager
Gemba
2019.04 - 2021.02
Front office manager
London Plaza
2017.02 - 2019.04
Bachelor of Business Management - Business Studies
University of Greenwich
High School Diploma - General Studies
English Language School 'Geo Milev'