Delyan Pavlov
Junior Marketing Specialist
Bristol
Overview
2
2
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
Digital Marketing Specialist
Drag Bicycles, Drag Zone
08.2024 - Current
- Optimized Paid Advertising & Sales Growth: Created and managed paid ads across social media platforms, achieving a 20% sales increase during Black Friday, Christmas Sale, and Winter Riding Campaigns. Improved click-through rates and conversions with strategic ad placements.
- Enhanced Social Media Presence & Engagement: Developed engaging content and managed multiple platforms, doubling engagement rates. Leveraged YouTube and TikTok to expand reach.
- Increased Website Traffic & SEO Performance: Implemented targeted SEO tactics, including keyword research and content optimization, boosting website traffic by 15%. Optimized website content and images to improve search rankings.
- Data-Driven Marketing & Performance Optimization: Monitored digital analytics, identified trends, and made strategic adjustments to improve overall campaign performance.
- Integrated Marketing & Sales Strategy: Coordinated with sales teams to align digital marketing efforts, ensuring synchronized growth. Executed targeted email campaigns to enhance customer engagement and retention.
Social Media Marketing - Junior
Cvetita Herbal
01.2024 - 06.2024
- Optimized Advertising & Cost Reduction: Recreated brand advertising copy for better sales performance and trained others, reducing Facebook ad costs by 15%. Managed and optimized 8+ Meta Ads Manager accounts across multiple countries, increasing monthly sales by 25% and cutting Facebook ad costs by 20%.
- High-Impact Sales & Customer Support: Supported and consulted with customers, achieving a 50%+ conversion rate and ranking as the top seller in the Customer Support department.
- Content & Social Media Growth: Implemented a content strategy that increased social media followers by 4,000+ per account. Created 1,000+ ad creatives, posted 400+, and optimized 1,200+ ad creatives and 100 ad sets.
- Market Research & Competitive Analysis: Conducted in-depth research on 40+ competitive brands to refine advertising and content strategies.
Social Media Marketing - Intern
Metapher IO
08.2023 - 01.2024
- Recruitment & Team Development: Interviewed 25 candidates and hired 5 interns, strengthening the marketing team.
- Workflow Optimization & Efficiency Boost: Implemented Click for workflow management, improving team efficiency by 30%. Developed an organized work check system, reducing mistakes by 20% across teams.
- Strategic Goal Setting & Organic Growth: Set yearly, monthly, and weekly goals, achieving 100 new followers every two weeks and increasing followers by 50% organically.
Education
Google Search Ads -
Google
03.2023 - 03.2024
Social Media Marketing - undefined
HubSpot
01.2024 - 01.2026
Skills
- Creativity
- Communication
- Leadership
- Adaptability
- Organization skills
Timeline
Digital Marketing Specialist
Drag Bicycles, Drag Zone
08.2024 - Current
Social Media Marketing - Junior
Cvetita Herbal
01.2024 - 06.2024
Social Media Marketing - undefined
HubSpot
01.2024 - 01.2026
Social Media Marketing - Intern
Metapher IO
08.2023 - 01.2024
Google Search Ads -
Google
03.2023 - 03.2024
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