Summary
Overview
Work History
Education
Skills
Software
Interests
Timeline
Hi, I’m

Daniela Venkova Racheva

Digital And E-commerce Project Manager, Product Manager, Business Analyst, Entrepreneur
Amsterdam
Daniela Venkova Racheva

Summary

Offering 15 years of marketing, product-, project- and program management experience from the IT- , Digital and E-commerce industries. Inspired to create solutions that make daily life smoother, fuller, more exciting and more enjoyable. Loving the process of visualizing and finding solutions, both UX and system related, as well as the interacting with the engineers to identify the most optimal architecture for the situation and bringing it to life. Excited about planning projects, organizing project resources and overseeing the implementation and delivery. A dedicated account- and stakeholder manager. Economics, business and marketing education. Speaking several languages. Having an entrepreneurial affinity and mind, leading to easily sizing, communicating and realizing business opportunities.

Overview

15
years of professional experience
4
Languages

Work History

Spring Season

Digital Project Manager
06.2022 - 02.2024

Job overview

  • Managed the planning, implementation, delivery and launch of the Shopify webshops and all round e-commerce and marketing solutions for 4 Dutch medium-sized brands, which offer products from the home-, jewelry, fashion- and wine industries.
  • Effectively managed their backlogs and continuous development sprints.
  • Managed development resources, in time delivery and liaised with stakeholders.
  • Negotiated and managed project budgets to meet goals.
  • Prepared scope and requirements and verified agreement by parties within each project.

VEMT

User Experience Consultant (Freelance)
08.2021 - 04.2022

Job overview

  • Provided on-demand consultation regarding the design of member loyalty platforms, with specific focus on member registration and onboarding via various channels, e.g. webshop, POS, Brand loyalty Site, Kiosks, etc.
  • Revised existing UX flows and design new improved ones, set up implementation project plan and negotiated budget, deadline and resources.
  • Oversaw the implementation, testing, delivery and launch.

VEMT

Product Manager - Loyalty Platform
08.2019 - 08.2021

Job overview

  • Managed design and implementation of VEMT Standard Loyalty Platform, which was strategic shift from enterprise- to SaaS-solution and which increased hundredfold capabilities to launch and continuously integrate client programs;
  • Designed and managed implementation of CRM Dashboard, marketing- and financial reports, which are now in top 3 most valued client features;
  • Designed and managed implementation of new optimized and robust, GDPR compliant, member- and subscriber registration process, which has improved registration and on-boarding with 70%;
  • Let optimization and continuous integration of VEMT vx42-api;
  • Managed publishing and updating of api documentation for client use;
  • Let implementation of VEMT OAuth 2 login for client channels, to source and feed member loyalty information into VEMT Omnichannel client database;

VEMT

Sr. E-commerce Project Manager
11.2015 - 08.2019

Job overview

  • Effectively planned and managed client implementation projects;
  • Monitored project progress, risks and changes;
  • Ensured staying on track with scope and budget;
  • Facilitated team meetings and ensured team alignment on goals and deadlines;
  • Provided reporting and let bi-weekly client meetings;
  • Created and executed client implementation program.

Ecomman

Founder and Lead Project Manager
09.2017 - 03.2019

Job overview

  • Embarked on sudden opportunity to set up spin-off development company, to support implementation project of new loyalty platform for large client;
  • Found and recruited external/partner development team of 8 developers;
  • Made client and development partner agreements;
  • Managed project, team and business administration activities;
  • Evaluated team performance and paid monthly salaries.

Vaniday | Rocket Internet SE

Interim Product Manager
03.2015 - 09.2015

Job overview

  • Managed launch in Italy, the United Arab Emirates and France, in just 3 weeks (one country launch per week);
  • Managed product roadmap, backlog and weekly releases;
  • Produced and distributed version release reports and new feature manuals;
  • Provided product support to regional operational teams;
  • Supporting internal stakeholders from marketing-, sales- and finance departments, with their product questions.

Pricewise

Product Manager
02.2013 - 10.2014

Job overview

  • After launch of pricewise.de, took ownership of its roadmap and backlog;
  • Monitored market and competitive trends, ensuring we stayed up-to-date while working hard to deliver newer innovative solutions;
  • Let user experiments and a/b tests, as part of optimization processes;
  • Let scrum/agile grooming and review meetings with our product team.

Pricewise

Project Manager
06.2009 - 02.2012

Job overview

  • Researched and analyzed the German market for energy-, insurance- and telecom tariff comparison. In result, Pricewise commenced expansion to Germany, by developing its own energy comparison engine, and by creating partnerships for insurance;
  • Specified and managed development of energy comparison- and order fulfillment engine for Germany;
  • Managed implementation of pricewise.de UX/frontend and two energy white label websites;
  • Managed design and development of: CRM; Tariff importing- and order fulfillment interfaces with contracted energy suppliers; Partner Portal; Marketing materials and products like banners, landing pages, i-frames for online- and affiliate partners; etc.
  • Acted as link between development and business stakeholders, while creating alignment by making sure everyone is pulling toward same goal;
  • Actively supported sales and account management activities;
  • Participated in employee recruitment and on-boarding;
  • Supervised and managed three junior project managers.

Education

University of Amsterdam
Amsterdam, The Netherlands

Master of Science from Business Studies (Marketing And Entrepreneurship)
Aug 2008 - 06.2009

University Overview

OTTO-VON-GUERICKE UNIVERSITY
Magdeburg, Germany

Bachelor of Science from Management And Economics
Oct 2004 - 07.2008

University Overview

Project Management Institute
Florida, U.S.A.

Postgraduate from Project Management Professional PMI
2023.09 - 2024.11 (1 year & 2 months)

University Overview

Skills

Product management

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Software

MS Office

SQL Server (Data exploration)

SPSS (Data analysis)

Invision App (Prototyping)

Zeplin (Visual designs management)

Smartsheet (Project Management)

Gliffy (Flowcharts)

My Balsamiq (Wireframes)

Pivotal Tracker (Product Dev Mngmnt)

Jira (Product Dev Mngmnt)

Zendesk (Customer Support)

Stripe (Online Payments)

Shopify E-commerce Platform

Klaviyo Email Marketing Platform

Wordpress CMS

Interests

Science, Psychology, People, Health, IT, International Relations, Environment, Human rights, Education, Development, Entrepreneurship, Globalisation, Technology, Humanity

Timeline

Project Management Institute
Postgraduate from Project Management Professional PMI
2023.09 - 2024.11 (1 year & 2 months)
Digital Project Manager
Spring Season
06.2022 - 02.2024
User Experience Consultant (Freelance)
VEMT
08.2021 - 04.2022
Product Manager - Loyalty Platform
VEMT
08.2019 - 08.2021
Founder and Lead Project Manager
Ecomman
09.2017 - 03.2019
Sr. E-commerce Project Manager
VEMT
11.2015 - 08.2019
Interim Product Manager
Vaniday | Rocket Internet SE
03.2015 - 09.2015
Product Manager
Pricewise
02.2013 - 10.2014
Project Manager
Pricewise
06.2009 - 02.2012
University of Amsterdam
Master of Science from Business Studies (Marketing And Entrepreneurship)
Aug 2008 - 06.2009
OTTO-VON-GUERICKE UNIVERSITY
Bachelor of Science from Management And Economics
Oct 2004 - 07.2008
Daniela Venkova RachevaDigital And E-commerce Project Manager, Product Manager, Business Analyst, Entrepreneur