Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Languages
Interests
Timeline
Generic
Daniela Nicheva

Daniela Nicheva

Sofia

Summary

Creative and results-driven professional with over 15 years of diverse experience in sales, customer experience, and marketing across various industries, including telecommunications, software, and fashion. As a co-founder and Creative Director of 2D Influence Ltd., I developed impactful storytelling strategies and creative campaigns that drove brand engagement and business growth. My leadership in sales and customer experience management has been proven through my roles in leading companies like Bulsatcom, Samsung, and Max Telecom, where I optimized customer journeys, led high-performing teams, and launched data-driven marketing strategies. With a passion for sustainable fashion and technology, I am highly skilled in brand storytelling, market analysis, and delivering customer-centric solutions that boost profitability and brand loyalty.

Overview

25
25
years of professional experience
4
4
Certifications

Work History

Customer Experience Senior Manager

Bulsatcom
08.2020 - Current

- Led the development of customer experience strategies, implementing robust quality control measures and managing customer complaints to enhance overall satisfaction.

- Collaborated with cross-functional teams to improve processes based on customer feedback and data insights, leading to increased retention and satisfaction.

- Spearheaded digital transformation efforts, leveraging technology to streamline processes and improve customer interaction touchpoints.

  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
  • Implemented and developed operational standards, policies and procedures.

Founder & Creative and Storytelling Director

2D Influence Ltd
3 2017 - 5 2021

- Co-founded and built a successful creative agency, responsible for developing engaging and impactful brand strategies and storytelling for clients across various industries.

- Led the creative direction of all client projects, crafting innovative advertising campaigns that drove consumer engagement and brand growth.

- Translated complex marketing objectives into clear, compelling creative strategies, ensuring alignment with client goals and industry trends.

- Managed and mentored a multidisciplinary team of designers, copywriters, and developers, overseeing the end-to-end production of creative assets.

- Developed new business opportunities and pitched creative strategies to clients, significantly expanding the company’s client base.

- Analyzed market trends and consumer insights to refine strategies, ensuring competitiveness and relevance in all deliverables.

  • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
  • Established a successful business by identifying market needs and developing innovative solutions.

Director of Residential Sales

Max Telecom Ltd
01.2016 - 08.2017

- Directed a residential sales force of 250 employees, driving significant growth through targeted sales strategies and customer-focused initiatives.

- Collaborated with marketing and product development teams to ensure alignment between sales efforts and overall business goals.

  • Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.

Manager B2B Mobile

Samsung Electronics
10.2013 - 01.2016

Led B2B mobile strategy, managing key client accounts and overseeing product management and sales strategy implementation for different verticals.

- Drove new business opportunities through effective market research and customer-oriented strategies.

  • Accomplished multiple tasks within established timeframes.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.

Business Development Manager, National Sales

Neterra
12.2009 - 10.2013

- Launched and managed sales strategies, increasing market share and customer retention in the wholesale internet services market.

- Developed new products and sales strategies, focusing on customer satisfaction and market trends.

  • Generated new business with marketing initiatives and strategic plans.
  • Reached out to potential customers via telephone, email, and in-person inquiries.

Senior Manager Sales

VIVACOM
11.2004 - 12.2009

- Managed strategic account relations for top Bulgarian corporations, leading a sales force of 42 employees and driving retention and new business.

- Developed and implemented corporate sales strategies, achieving retention and growth targets.

  • Implemented and developed operational standards, policies and procedures.
  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
  • Utilized data-driven insights to make informed decisions that resulted in higher returns on investments.

Regional Manager

Mobikom Radiotelecommunication Company
12.1999 - 11.2004
  • Directed all customer-related activities in the Sofia and Blagoevgrad regions, managing a team of 30 employees and exceeding sales targets consistently.
  • Developed and executed successful business plans that resulted in improved market share and profitability within the region.
  • Boosted brand growth by devising strategic network and marketing tactics.
  • Motivated regional staff to achieve ambitious sales targets by establishing a competitive incentive structure and celebrating team accomplishments.

Education

Master of Economics -

University of National And World Economy
Sofia
2001

Professional Certificate in Management - undefined

New Bulgarian University

Master in Engineering - undefined

University of Architecture, Civil Engineering and Geodesy

Skills

Creative Strategy & Storytelling

Certification

Management Development Program

Personal Information

Driving License: B

Languages

Bulgarian
Native language
English
Advanced
C1
Russian
Intermediate
B1

Interests

Crossfit

Gardening

Weightlifting

Timeline

Customer Experience Senior Manager

Bulsatcom
08.2020 - Current

Director of Residential Sales

Max Telecom Ltd
01.2016 - 08.2017

Manager B2B Mobile

Samsung Electronics
10.2013 - 01.2016

Business Development Manager, National Sales

Neterra
12.2009 - 10.2013

Senior Manager Sales

VIVACOM
11.2004 - 12.2009

Regional Manager

Mobikom Radiotelecommunication Company
12.1999 - 11.2004

Founder & Creative and Storytelling Director

2D Influence Ltd
3 2017 - 5 2021

Master of Economics -

University of National And World Economy

Professional Certificate in Management - undefined

New Bulgarian University

Master in Engineering - undefined

University of Architecture, Civil Engineering and Geodesy
Daniela Nicheva