Branimira Branitcheva
Sofia
Summary
For the last 15 years Branimira analyses both the profit and the nonprofit sector in terms of
management and corporate culture. She worked for over 10 years in a highly competitive
international environment for major companies in advertising industry and participated in developing over 30 brands and businesses in various sectors such as
cosmetics, sugar industry, fashion, automobile, brewery, airlines, hygiene, pharmacy, tobacco.
For the last 15 years Branimira also provided services for the nonprofit sector in France as a consultant. Since 2004 Branimira has been working for the Grand Prix
de la Communication Solidaire in France award reuniting annually the profit and the nonprofit sector around solidarity communication campaigns and ethics.
For the last 2 years, she integrate international IT company and manage clients and teams in France and North Africa ( Morocco and Tunisia).
Overview
23
23
years of professional experience
Work History
IT Project Manager & IT Project Director
Codix Bulgaria
11.2022 - Current
- La banque postale France, Crédit Agricole France, Huissiers BOCCHIO France, WAFASALAF banque Morocco, Attijariwafa banque Morocco, AXA Credit Morocco
- Oversaw global remote teams in different time zones ensuring timely completion of tasks while mitigating cultural differences.
- Met project deadlines without sacrificing build quality or workplace safety.
- Provided detailed project status updates to CEO and executive management.
- Generated reports for IT project progress and performance
- Profitability reports
- Resolved staff conflicts and identified potential areas of improvement.
- Implemented best practices to drive quality IT project delivery.
- Negotiated and managed project budgets to meet goals.
- Mentored junior project managers
- Promoting best practices in project management and a culture of proactivity throughout the organization
- Reporting to management (external and internal)
- Cross teams coordination and management
- Project follow up and due dates
- Budget billing strategy and follow up
- Quality delivery verification
- PMO project life cycle management
CEO Strategy Advisor
St. Cyril and St. Methodius International Foundation Education Center
10.2018 - 06.2021
- Analysis in terms of internal organizational, target and positioning issues
- Department organization proposals
- Communication recommendations - internal & external
- Direct mailing campaign conception
- Financial recovery procedure recommendations
- Partnership development
- Represented organization at industry conferences and events.
- Advised students on educational, career and social opportunities.
- Analyzed industry trends and tracked competitor activities to inform decision making.
Board Member & Directeur Conseil
Communication without Borders
12.2010 - 09.2018
- Organizing Grand Prix de la Communication Solidaire since 2004
- Organization of conferences and debates on NGO sector subjects
- Consultancy since 2008 for NGO’s as Médecins du Monde, CARE France, SAMU Social & others
- Brand definition
- Iconography analysis of representations - internals & externals
- Communication platform for strategic positioning
- Operational & management issues analysis
- Media trainings organization & participation
- Executive Board positioning definition and recommendations
- Change management and transition issues analysis
- Managing office, network activities and people
- Preparing events with partners, agencies, sponsors, NGO’s
- Following finances and administration, HR
- Audit
Brand Director & International Coordinator
TBWA Paris
11.2009 - 04.2011
- Brand strategy Nivea France & Hansaplast
- Brand management
- Campaign launching
- Team leading
- Creative team direction
- Marketing and Brand monitoring
- Creative adaptation on different markets
- International client coordination
- Financial follow - up
Volunteer Chief Operations Officer & Field Coordinator
Noir & Blanc NGO
09.2008 - 07.2010
- Coordinating Congo-Kinshasa DREPAKID Sickle Cell Anemia program and missions
- Program audit & evaluation
- Program improvement recommendations to the Board
- Reporting to the Ethic & Scientific Board from Louis Pasteur and Stanford University scientists
- Logistic and administrative supports to the medical team and directors
- Private and institutional fundraising: Institut de France, Académie des Sciences, Fondation Louis D, Japan Embassy, French Cooperation, Ministry of Health RDC
- Partnership with Belgium Hospital in Kinshasa: Bureau diocésain des Oeuvres Médicales (BDOM) and local doctors
- Family Council establishment & follow up
- Exploratory mission RDC Kinshasa
- Trainee in ForDep HUMACOOP Grenoble
Directeur Conseil & Strategy and Campaign Coordinator Europe
Fred & Farid
03.2008 - 07.2009
- Relaunching WRANGLER in Europe and Middle East
- Multi-channel international campaign management & coordination
- Account handling Europe: Client in Bruxelles, PR in London, Media in Milano, In Store in Munchen, Pret à Porter in Barcelona, Event Agency in Amsterdam, Strategy & Coordination in Paris
- Financial & Contract negotiation for the agency (1.2M budget/year)
- Creative team direction
- Shooting supervising
- Golden Lion Award at Cannes 2009: We are animals campaign
Account Director & Strategic Planner
LOWE - LINTAS
03.2006 - 01.2008
- New business prospecting & direction
- Business development
- Brand positioning and analysis
- Marketing monitoring
- Corporate issues analysis
- Client recommendations & presentation
- Multi brand account handling & strategic analysis: Golden Pages, British Airways, AB InBev, One Child Foundation, etc
- ATL & BTL campaigns coordination and management
- Casting internationally directors, producer companies, actors, media agencies, etc
- Team leading & trainee direction
- Managing the biggest national advertising budget
Account Director & Business Development Manager
Ogilvy
06.2005 - 03.2006
- British American Tobacco brands Director for PALL MALL and LUCKY STRIKE
- Introduction of BAT brands on BG market after years of monopole
- BtoB distributors programs
- BtoC events
- Point of sell campaigns
- Regional events coordination ( Serbia, Romania)
- Mentored junior staff members for professional development and skill enhancement
Group Account Director/ Client Director / Strategic Planner
K+ K FABRICATA ex PUBLICIS
03.2003 - 06.2005
- Brand analysis
- Brand strategy recommendations
- Brand surveil & monitoring
- Brand development
- Product development
- Market surveil & monitoring
- Marketing strategy development & implementations
- Multi - channel campaign handling & coordination
- TV, radio, outdoor, on - line productions set up
- Negotiation and new business prospection
- Financial follow - up and recovery
- Multi sector brands experience
Account Executive
FCB Paris
01.2002 - 01.2003
- Concurrence sector monitoring for snacks sector
- Presentation for BTL campaign ideas
- Vico brand trainee
Education
Diploma of Advanced Studies in Humanitarian Action - Political Science, Project Management, Negociation
Geneva Center of Humanitarian Studies
Geneva, Suisse06-2022
Master’s degree II - International Administration and Management of Territories, International Humanitarian Action and NGO's
University of Paris XII
Paris01.2011
Master of Arts - Communication and Advertising
ESGCI Paris
Paris03-2003
L3 - Law School
University Paris V
Paris09-1998
High School Diploma -
Lycée Descartes
Rabat06-1995
Skills
- Project scope analysis
- Client and cross-team management
- Advanced problem solving
- Project management and tracking
- Profitability reporting
- Processes & procedures analyse
- Coaching & mentoring
- Transition management
- Concept & strategy presentations
Languages
Bulgarian, French
Native language
English
Upper intermediate
B2
German
Elementary
A2
Timeline
IT Project Manager & IT Project Director
Codix Bulgaria
11.2022 - Current
CEO Strategy Advisor
St. Cyril and St. Methodius International Foundation Education Center
10.2018 - 06.2021
Board Member & Directeur Conseil
Communication without Borders
12.2010 - 09.2018
Brand Director & International Coordinator
TBWA Paris
11.2009 - 04.2011
Volunteer Chief Operations Officer & Field Coordinator
Noir & Blanc NGO
09.2008 - 07.2010
Directeur Conseil & Strategy and Campaign Coordinator Europe
Fred & Farid
03.2008 - 07.2009
Account Director & Strategic Planner
LOWE - LINTAS
03.2006 - 01.2008
Account Director & Business Development Manager
Ogilvy
06.2005 - 03.2006
Group Account Director/ Client Director / Strategic Planner
K+ K FABRICATA ex PUBLICIS
03.2003 - 06.2005
Account Executive
FCB Paris
01.2002 - 01.2003
Diploma of Advanced Studies in Humanitarian Action - Political Science, Project Management, Negociation
Geneva Center of Humanitarian Studies
Master’s degree II - International Administration and Management of Territories, International Humanitarian Action and NGO's
University of Paris XII
Master of Arts - Communication and Advertising
ESGCI Paris
L3 - Law School
University Paris V
High School Diploma -
Lycée Descartes
Similar Profiles
Martin SofronievMartin Sofroniev
Oracle Database Administrator at HCLTech BulgariaOracle Database Administrator at HCLTech Bulgaria
Maria TodorovaMaria Todorova
Quality assurance analyst at CODIXQuality assurance analyst at CODIX
Angie Morales VelezAngie Morales Velez
Team Leader at Codix AmericasTeam Leader at Codix Americas