Boryana Alexieva
Sofia
Summary
Health care specialist with 20 + years of experience - pharmaceuticals, medical devices & equipment industry, including consulting. Experienced in Marketing, Management, Business Planning, Sales execution, Market access and analysis. Pioneering and innovative approach in business establishments for multinational companies in Bulgaria and their further business development. Manager with extensive experience in the industry. Determined, organized. Resourceful and works well under pressure. Proven ability to motivate employees and improve morale. Leader with a record of keeping employees on task and highly productive. Successful in meeting deadlines and business goals. Highly responsible for handling business operations, developing business, attracting new partners, managing supplier relationships and increasing customer satisfaction. Motivated and self-driven with rich network of contacts, business acumen, sales orientation, customer service skills, communication abilities and analytical thinking.
https://www.linkedin.com/in/boryana-alexieva-13816233/
Overview
21
21
years of professional experience
17
17
years of post-secondary education
3
3
Languages
Work History
GOVERNMENT AFFAIRS PATIENT ENGAGEMENT LEAD
JANSSEN PHARMACEUTICA JOHNSON & JOHNSON
01.2020 - Current
- Develops strategies and tactics; proposes specific actions
- Analyses country political, social and economic environment, monitors legislative framework and makes impact analyses; assesses impact of external environment changes on the business and makes recommendations
- Establishes, maintain and develop effective relationships, dialogue and influence with selected Government officials and other health care decision makers
- Represents the Company in the dialogue with external stakeholders on health topics (professional associations, official institutions, governmental organizations)
- Develops PE&A strategy and tactics as well execution of the patient advocacy strategy
- Develop and maintain interactions with Patients Associations for different projects that can contribute to better health outcomes including patient's access to the innovative medicines thus improving the Company's image in local community
- Establish partnerships and solutions that will improve access of patients to new innovative treatments
DIRECTOR - MEDICINAL PRODUCTS, MEDICAL DEVICES AND DIETARY FOODS DIRECTORATE
NATIONAL HEALTH INSURANCE FUND BULGARIA
01.2019 - 01.2020
- Manage, organize and control the activities of 5 departments within the Directorate; Managing a team of 47 experts in NHIF
- Carrying out annual mandatory centralized negotiation of discounts for medicinal products on the grounds of local legislation
- Conduct analytical work on the costs of the NHIF for medicinal products paid by the NHIF
- Directs the medical experts activity carried out by specialized medical committee
- Presents and executes the strategy for health budget predictability and sustainability
- Manage the procedure for yearly negotiation and contracting for pharmaceutical products, medical devices and dietary foods
- Managing of all economical, analytical, financial and business processes withing specific budget frame
- Communication, negotiation and partnering with all Bulgarian patient societies and non-profit organizations for appropriate application of disease guidelines in accordance to treatment algorithms and best medical practices
- Successful finalization of the mandate with bringing NHIF to 0% budget deficit for a first time in 20 years
COUNTRY MANAGER
MEDTRONIC BULGARIA
01.2016 - 01.2019
- Led the growth of the company +50% in revenues in three years, becoming the most recognized name in the industry
- Lead local organization for creating, establishing and functioning of local entity with developing of projects and Company mission in the country, including all strategies to expand market access to products
- Strengthened all operations including sales, marketing, trade utilization, product mix, productivity, finance, HR, and supply chain
- Define business strategies Established and built organizational capability
- Streamlined decision making within matrix structure
- Drove strategic alignment
- Pioneered Lean principles in sales and marketing
- Developed senior level customer partnerships and joint business plans
- Actions to enhance the effectiveness of the sales, marketing and functions and further develop the reputation of Company as a innovative, research-based organization that brings high value products
- Develop and maintain relationships with stakeholders and commercial payers to obtain positive coverage decisions that include adequate payment/reimbursement levels
- Develop and maintain a comprehensive understanding of regional and local reimbursement with successful inclusion of medical devices into reimbursement list
- Provide internal and external recommendations regarding pricing, corresponding with local legislation and company strategy
- Regulatory and Quality responsible for all related local requirements and submissions
- Provide strategic support to current customers to resolve coverage denials and/or create, negotiate, execute and empower contracts with vendors and related authorities
- Governmental affairs and diplomacy work with relevant healthcare stakeholders
- Provided support and guidance to local team, including business and functions within Company's matrix
- Possessing personality, energy & charisma to inspire, lead and develop the Team
INDEPENDENT CONSULTANT, COUNTRY COORDINATOR
MEDTRONIC CORPORATION
01.2012 - 01.2016
- Identify business potential from behalf of the Company and with innovative approach entering local market
- Competitive & efficient actions to grow exponentially in Bulgaria
- Appointed to create local presence of the organization from underdeveloped distributor business model into a high-performing business that would ramp revenue, market share and profitability
- Various consultancy services to conceptualize & visualize the future business
- Successful transformation initiatives to take lead of the local market
- Expertise in technology driven market environment to support business planning and further development of business need
- Business, network, financial, IT, research, and Management Consultancy & Services
- Creating entity of the Company in the Country
- Led the growth of the company to +100% in revenue in three years, becoming leader on the market
COUNTRY MANAGER
BOSTON SCIENTIFIC CORPORATION
01.2004 - 01.2011
- Create, establish and develop the local entity of the Company in accordance to Company business plan
- Initiated specific strategic market plan to analyze key strengths, weaknesses, competitors and new business opportunities in the Country
- Strengthened Company's position in the market, as well as brought the company to develop a unique and profitable business via direct presence
- Increased the overall profits by 40% in three years
- Analyzing complex data and documentation
- Responsible for achieving all performance related targets
- Ensuring that best practice is followed in safety, legality and quality of service
- Developing and supporting a cross functional culture of continuous improvement
- Assisting company accountants in the formulation of forecasts and budgets
- Maintaining excellent relationships with clients and suppliers
Education
Master of Science - HUMAN MEDICINE
MEDICAL UNIVERSITY SOFIA
Sofia, Bulgaria 04.1992 - 01.1998
Master of Science - PUBLIC HEALTH AND HEALTH MANAGEMENT - MBA
MEDICAL UNIVERSITY SOFIA
Sofia, Bulgaria 04.1992 - 01.1998
High School Diploma -
HIGH SCHOOL OF MATHEMATICS&COMPUTER STUDIES
Sofia, Bulgaria 04.1986 - 01.1992
Skills
OPERATIONAL SKILLS
Notes
References available upon request.
Timeline
GOVERNMENT AFFAIRS PATIENT ENGAGEMENT LEAD
JANSSEN PHARMACEUTICA JOHNSON & JOHNSON
01.2020 - Current
DIRECTOR - MEDICINAL PRODUCTS, MEDICAL DEVICES AND DIETARY FOODS DIRECTORATE
NATIONAL HEALTH INSURANCE FUND BULGARIA
01.2019 - 01.2020
COUNTRY MANAGER
MEDTRONIC BULGARIA
01.2016 - 01.2019
INDEPENDENT CONSULTANT, COUNTRY COORDINATOR
MEDTRONIC CORPORATION
01.2012 - 01.2016
COUNTRY MANAGER
BOSTON SCIENTIFIC CORPORATION
01.2004 - 01.2011
Master of Science - HUMAN MEDICINE
MEDICAL UNIVERSITY SOFIA
04.1992 - 01.1998
Master of Science - PUBLIC HEALTH AND HEALTH MANAGEMENT - MBA
MEDICAL UNIVERSITY SOFIA
04.1992 - 01.1998
High School Diploma -
HIGH SCHOOL OF MATHEMATICS&COMPUTER STUDIES
04.1986 - 01.1992
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