Borislav Choranov
Sofia
Summary
Experienced Product Owner with over 9 years of expertise in managing cross-functional teams and overseeing product development from conception to market launch. Possessing a rich background in people and project management with proven results, I excel in strategic planning, backlog grooming, and stakeholder management. My demonstrated ability to drive product vision while ensuring alignment with business goals has resulted in successful launches and notable market growth in previous roles.
I have extensive experience in leading and developing teams, fostering a collaborative work environment that encourages innovation and accountability. My track record in project management reflects my commitment to delivering high-quality results while optimizing processes and resources. Through effective communication and motivation, I have successfully guided teams to achieve their objectives and exceed performance expectations.
Overview
16
16
years of professional experience
Work History
Product Owner
Sportal.bg/ SPORTAL.BG JSC
Sofia
04.2022 - 09.2024
- Led key company initiatives in product development and optimization for high-traffic platforms, including Sportal.bg, Novini.bg, Woman.bg, and Profit.bg. Played an instrumental role in launching a unique gamification project aimed at driving engagement among football and sports fans, enabling interactive participation based on real-world match outcomes.
- Focused on enhancing product appeal and user experience, actively working to refine features and interfaces to increase engagement and satisfaction. Applied user feedback and industry best practices to make products more intuitive, accessible, and attractive, with a focus on fostering long-term user loyalty and growth.
- Oversaw communication for cross-market internal projects at Ringier, liaising with teams across multiple countries. Drove innovation through the adoption of AI tools, refined work organization processes, and provided strategic support for SEO and social media (SM) initiatives. This role required aligning teams with company objectives, promoting best practices, and ensuring consistent execution and performance across regions.
- Analyzed performance metrics and synthesized data from various channels to deliver actionable insights that informed product strategy and enhanced decision-making. Conducted comprehensive market research to assess industry trends and competitive positioning, supporting strategic recommendations.
- Collaborated closely with development teams to guide successful product delivery, advised on technical solutions that aligned with broader product goals, and maintained regular communication with stakeholders to ensure alignment with product vision and objectives. Developed user stories, acceptance criteria, and wireframes for new features, proactively identifying risks and proposing effective mitigation strategies.
Head Of Digital | Director
Bulgarian National Television
Bulgaria
04.2019 - 04.2022
- Founded the Multimedia Department, focusing on modernizing and creating digital channels for the television network.
- Developed, implemented, and managed a comprehensive strategy for the digital channels of the television.
- Successfully built a news website from scratch, along with a mobile news application featuring innovative capabilities that are unique not only to our domestic market but also to the global media market, entirely my own concept.
- Led the redesign of the main corporate website, BNT.bg. Oversaw the execution of over 50 independent digital projects, some in collaboration with external partners.
- Established a social media management strategy to enhance the network's online presence and engagement. Created and developed the YouTube channel, including a content upload strategy to drive audience growth.
- Initiated the launch of a streaming platform for television, marking the first such project for a Bulgarian broadcaster.
- Drove innovations related to artificial intelligence to enhance operational efficiency within the network.
- Managed a department of 22 employees, fostering a collaborative and innovative work environment.
- As a result of my efforts, the television experienced over a 100 times increase in website traffic, established a significant presence in the Bulgarian media market, and was ranked by Reuters as the media outlet with the highest public trust in Bulgaria.
Project Manager, Manager “Direct Sales Department”
Net Info JSC (part of Nova Broadcasting Group, part of MTG)
Sofia
05.2017 - 01.2019
- Managed multiple partner campaigns within the Net Info network, focusing on optimizing results while minimizing advertising resources.
- Developed and executed monthly and weekly strategic plans tailored for each partner to enhance campaign performance.
- Oversaw the completion of assigned tasks and ensured adherence to timelines and objectives.
- Organized and streamlined reporting procedures to provide clear insights into campaign effectiveness.
- Achieved a consistent monthly increase in partner earnings, driving significant revenue growth (a remarkable revenue increase of over 300% for one partner).
- Elevated one partner to become the largest advertiser within the Net Info network on a monthly basis.
- Led and developed the strategy for direct sales, focusing on optimizing sales processes and enhancing product offerings.
- Oversaw the creation and development of sales products, ensuring alignment with market demands and customer needs.
- Conducted comprehensive market impact analyses to inform strategic decisions and identify growth opportunities.
Chief Operating Officer / Marketing Director
Web Brand Ltd.
Sofia
03.2014 - 05.2017
- Managed a team of 20 employees, including a dedicated sales team of 15 members.
- Achieved a remarkable increase in company revenue, an over 7.5-fold revenue growth in that year.
- Implemented cost optimization strategies tailored to the company's needs, enhancing overall financial efficiency.
- Successfully disrupted the online advertising market by launching innovative products, establishing the company as a leader in this area within one year, currently managing over 900 outdoor advertising campaigns.
- Introduced and promoted new advertising products to expand the company's offerings and market presence.
Marketing Manager
Hosting Ltd. - Host.bg
Sofia
01.2012 - 03.2014
- Developed and executed brand and product strategies, overseeing the entire process from conception to implementation.
- Conducted comprehensive market impact analyses to inform strategic decisions and identify growth opportunities.
- Managed pricing strategies for products and services, ensuring alignment with competitive factors and cost structures.
- Organized and streamlined reporting procedures to enhance transparency and accountability within the team.
- Prepared tailored proposals and actively participated in internal projects to enhance service quality.
Sales Manager, Marketing and Public Relations
Allegro
Sofia
12.2010 - 01.2012
- Engaged with clients to attract them as sellers on outlet.aukro.bg, fostering strong relationships and enhancing platform participation.
- Oversaw departmental processes and ensured employee accountability and compliance with operational standards.
- Assisted clients in uploading content to the site, providing support to optimize their experience.
- Contributed to the establishment of operational standards for outlet.aukro.bg, ensuring consistency and quality.
- Monitored and ensured the successful implementation of the marketing strategy for outlet.aukro.bg, which included initiatives such as Facebook applications, direct mailing, banner creation, and advertising on partner sites.
Department Manager- Web Development Department
Catalog.bg; Sofia.point.bg; Etel.bg
Sofia
01.2009 - 12.2010
- Supervised a team of 9 employees, ensuring effective performance and accountability within the department.
- Managed departmental processes and personnel, promoting a consistent workflow and efficient operations.
- Oversaw the execution of operational and administrative tasks, managing ongoing projects to ensure timely delivery.
- Coordinated the individual workloads of all project managers and designers within the WDD department, optimizing resource allocation.
- Facilitated communication and collaboration among department staff and external resources, fostering a cohesive working environment.
- Prepared and presented periodic, weekly, and monthly reports to track progress and performance metrics.
- Conducted ongoing oversight of administrative protocols to ensure effectiveness and adherence.
- Implemented optimization strategies to improve departmental processes and workflows.
Education
Master of Science - Applied Psychology
University of Plovdiv “Paisii Hilendarski”
Plovdiv06-2020
Bachelor of Science - Political Science
Sofia University "St. Kliment Ohridski"
Sofia07-2008
Skills
- Story planning
- Stakeholder relationship management
- User Acceptance Testing
- Use Case Study Generation
- Release planning
- Roadmap development
- Data-driven decision-making
- Product Planning
- Risk Assessments
- Problem Identification
- Product Lifecycle Management
- Agile frameworks
- Risk Management
- Competitive Analysis
- Business Analysis
- Customer Empathy
- Agile Methodology
- Problem resolutions
- Key relationship development
Languages
Bulgarian
First Language
English
Advanced (C1)
C1
Affiliations
I am married with 2 children, a girl (10) and a boy (8). I play sports 5 times a week.
References
References available upon request.
Timeline
Product Owner
Sportal.bg/ SPORTAL.BG JSC
04.2022 - 09.2024
Head Of Digital | Director
Bulgarian National Television
04.2019 - 04.2022
Project Manager, Manager “Direct Sales Department”
Net Info JSC (part of Nova Broadcasting Group, part of MTG)
05.2017 - 01.2019
Chief Operating Officer / Marketing Director
Web Brand Ltd.
03.2014 - 05.2017
Marketing Manager
Hosting Ltd. - Host.bg
01.2012 - 03.2014
Sales Manager, Marketing and Public Relations
Allegro
12.2010 - 01.2012
Department Manager- Web Development Department
Catalog.bg; Sofia.point.bg; Etel.bg
01.2009 - 12.2010
Master of Science - Applied Psychology
University of Plovdiv “Paisii Hilendarski”
Bachelor of Science - Political Science
Sofia University "St. Kliment Ohridski"
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