Boris Glushkov

Leading the external communications strategy for GoPro Consulting’s portfolio of public sector products, with a strong focus on media engagement, stakeholder trust, and visibility in conservative public sector markets.

• Developed and executed multi-channel communication strategies targeting public authorities, institutions, and EU-level audiences.
• Led press relations and media outreach for new product launches, including press releases, interviews, executive briefings, and relationship-building with national and local media outlets.
• Organised launch events and announcements, managing all aspects of logistics, press attendance, messaging alignment, and post-event coverage in collaboration with internal and external stakeholders.
• Promoted company leadership as thought leaders by securing interviews and public speaking opportunities around digital transformation in public services.
• Built SEO-informed digital landing pages and user journeys, integrating communication strategy into product marketing to drive measurable engagement and lead generation.
• Worked cross-functionally with senior management to align communications with policy goals and user impact.

Oversaw strategic communication and media support for international partner campaigns, aligning corporate messaging across stakeholders in one of the world’s largest global distribution companies.

• Planned and executed end-to-end communication strategies for leading tech vendors, ensuring message consistency across public channels, internal stakeholders, and regional markets.
• Translated complex product and policy updates into clear, audience-tailored campaign materials, supporting both awareness and adoption goals.
• Collaborated with cross-functional teams across EMEA to align campaign messaging with broader corporate priorities and partner objectives.

Led media communication efforts supporting international product campaigns for productivity apps in highly competitive markets, with a strong emphasis on messaging precision, digital visibility, and cross-market alignment.

• Crafted and localised campaign messaging for high-stakes markets including Germany, Japan, Saudi Arabia, Canada, and Italy, ensuring media materials resonated with national audiences while reflecting core brand values.
• Drove visibility across digital media platforms (primarily Apple Search Ads), blending data-driven insights with creative strategy to position MobiSystems apps alongside global competitors like Microsoft Office.
• Gained firsthand experience in how evolving leadership and internal priorities shape communication scope .

Led public-facing communication and digital media strategy at a boutique European brand design studio, crafting campaigns that elevated client visibility and supported strategic positioning across sectors.

• Developed and implemented integrated legacy media , PR, and digital strategies, increasing client exposure across European media outlets and search channels.
• Worked closely with designers to shape brand narratives, ensuring that messaging was aligned with both user expectations and broader reputational goals.
• Organised high-impact events from planning to post-event follow-up, including media briefings and partner activations, reinforcing long-term stakeholder engagement and visibility.

While still a university student, I began my career in journalism and public communication as an editor for a leading national magazine focused on education and youth policy.

• Planned and executed press events in collaboration with universities, government stakeholders, and NGOs, ensuring high-level attendance and media coverage.
• Conducted interviews with policymakers, educators, and students, transforming conversations into compelling editorial content and features.
• Represented the magazine at live events and conferences, providing real-time coverage, building relationships with journalists, and identifying newsworthy angles.
• Oversaw editorial production and managed the full publishing cycle, from story development and copy editing to layout coordination and print deadlines.
• Wrote and published articles that supported the magazine’s public mission to inform and engage youth, with a focus on clarity, relevance, and credibility.

This early hands-on experience taught me how to navigate complex policy topics, engage with diverse audiences, and deliver strategic, well-timed media coverage.