Asya Petrova

• Successfully managing budgets and allocating resources to maximize productivity and profitability.
• Defining clear targets and objectives and communicating to other team members.
• Communicating regularly with executive leadership regarding progress updates, challenges, and achievement highlights within the unit.
• Negotiating contracts with vendors for cost-effective procurement of goods and services.
• Implementing innovative marketing initiatives for increased brand visibility and customer engagement.
• Mentoring junior staff members, supporting their professional growth within the organization.

• Developing Joint Business Plans with the business partners.
• Aligning and negotiating Joint Business Plan targets and key business drivers.
• Implementing and developing strategies in order to gain, grow and retain the customers.
• Managing the purchasing process ensuring efficient stock control and in-market execution of new launches.
• Organizing events and education seminars as an integral part of the business.
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Expert in Trade Marketing, Digital and Social Media, responsible for the Marketing team.

• Planning, implementing and tracking the sales and marketing strategies in order to promote brand products.
• Building and strengthening strategic relationships with vendors, advertising agencies and leading industry partners.
• Creating productive presentations, trend reports and product data sheets.
• Compiling product and customer data to generate informed profit projections.
• Developing innovative marketing campaigns based on key objectives.
• Preparing and administering the annual budget.
• Organizing and delivering training sessions for new product content and technological advancements.

Sales:
▪ Leading a team of 3 people who track sales;
▪ Preparing and tracking the implementation of monthly targets of more than 60 shops;
▪ Preparation of daily and monthly sales reports, presenting the results to the Commercial Director;
▪ Analyzing and evaluating dead stock and taking prompt action to sell it;
▪ Analyzing the need of new products and ordering them;
▪ Communicating with the regional managers and retail chain staff with regard to goals and
achievements;

Marketing:
▪ Organization of the design process, printing and transportation of merchandising materials of all
types (monthly catalogues, posters, vinyl banners etc.) to their end point;
▪ Setting standards of product display and merchandising materials, strict control over these
standards being met;
▪ Activities related to the furnishing of brand new shops prepared to be open;
▪ Creating, maintaining and updating the company's website, as well as social media profiles;
▪ Organization of on-line shopping and activities aimed at increasing sales;
▪ Communication with Telenor regarding sales tactics and accent on specific products;