Anna Rifai
Social Media Marketing Manager
Sofia,22
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention. High-performing Social Media Marketing Manager with solid experience in networking, marketing and crisis management. Adept in creating and implementing effective communication strategies. Collaborative and committed to nurturing relationships with stakeholders, media and clients. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
7
7
years of professional experience
5
5
Certifications
Work History
REGIONAL SOCIAL MEDIA MANAGER
Glovo
2023.04 - Current
- Led comprehensive social media strategy and execution across 8 diverse markets in South East Europe, driving brand awareness and engagement.
- Implemented targeted campaigns tailored to regional nuances.
- Increased customer engagement through social media.
- Managed multiple social media platforms, ensuring consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of competition.
- Boosted engagement rates with creation of compelling and visually appealing content.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Designed and implemented social media strategies to align with business goals.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
MARKETING GROWTH MANAGER
Glovo
2021.11 - Current
- Accelerated company growth by identifying and implementing innovative marketing strategies.
- Lead local marketing activities (offline and online) and manage content to deliver on growth goals
- Understand local media landscape and define right mix of digital/non-digital investment to drive user base growth within agreed CAC (cost of acquisition) targets
- Improved customer retention rates by analyzing key performance indicators and optimizing user experience.
SOCIAL MEDIA MANAGER
Edge&edges
2020.11 - 2021.11
- Full responsibility for planning, implementing, managing, and monitoring edge&edges's Social Media strategy in order to increase brand awareness, improve Marketing efforts, and increase sales.
- Increased customer engagement through social media.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Successfully built loyal following by consistently sharing valuable content that resonated with target audience.
ONLINE MARKETING SPECIALIST
Digital Minds
2020.05 - 2020.11
- Covering various online marketing disciplines and helping Digital Minds' customers with search engine optimization (SEO, SEM), content marketing, social media, and affiliate marketing
- Streamlined marketing automation processes, resulting in increased efficiency and reduced costs.
- Conducted market research to identify new opportunities for expanding company''s online presence.
- Collaborated with graphic designers to create visually appealing content for digital platforms.
PR AND SOCIAL MEDIA SPECIALIST
PRofile Agency
2019.03 - 2019.09
- Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
MEDIA SPECIALIST
TEDXVIENNA
2017.09 - 2018.10
- Developed and managed TEDx's brand online presence in Social Media (including Facebook, Instagram & Youtube)
- Implemented strategies for metadata management based on industry best practices incl
- Advanced features and tools on YouTube to drive viewership on the TEDx channel
- Published TEDx talks across platforms, including YouTube, Instagram, and N/A.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
Education
BA MEDIA AND COMMUNICATIONS -
University of Vienna
ViennaHIGH SCHOOL DIPLOMA -
Private German College Weda
SofiaMSc MARKETING & SALES - Marketing And Sales
EAE Business School
06.2020
Skills
Team focused
Campaign Management
Content scheduling
Market Research
Social Media Strategy
Content Creation
Social Media Management
Loyal & committed
Coachable
Bold & ambitious
Making impact
Team focused
Websites
Certification
DIGITAL MARKETING FUNDAMENTALS
Languages
English (fluent)
Advanced
C1
German (fluent)
Advanced
C1
Bulgarian (native)
Proficient
C2
Spanish (elementary)
Elementary
A2
Timeline
REGIONAL SOCIAL MEDIA MANAGER
Glovo
2023.04 - Current
MARKETING GROWTH MANAGER
Glovo
2021.11 - Current
SOCIAL MEDIA MANAGER
Edge&edges
2020.11 - 2021.11
ONLINE MARKETING SPECIALIST
Digital Minds
2020.05 - 2020.11
PR AND SOCIAL MEDIA SPECIALIST
PRofile Agency
2019.03 - 2019.09
MEDIA SPECIALIST
TEDXVIENNA
2017.09 - 2018.10
BA MEDIA AND COMMUNICATIONS -
University of Vienna
HIGH SCHOOL DIPLOMA -
Private German College Weda
MSc MARKETING & SALES - Marketing And Sales
EAE Business School
DIGITAL MARKETING FUNDAMENTALS
E-Commerce Management & Retail
Fashion & Luxury Retail Management
GOOGLE ADS SEARCH & DISPLAY
GOOGLE ADS MEASUREMENT
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