MVeeva, Concur
Andrey Muratev
MD
Sofia
Summary
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Experienced with creating and implementing comprehensive brand strategies that resonate with target audiences. Utilizes consumer insights and market trends to position brands effectively in competitive markets. Knowledge of cross-functional team collaboration and project management to deliver consistent brand messaging.
Overview
29
29
years of professional experience
22
22
years of post-secondary education
1
1
Certification
4
4
Languages
Work History
KAM/Brand Manager Immunology and Hemophilia
Takeda
06.2023 - 05.2025
- Promoting plasma derived portfolio, CMV therapy and hemophilia of Takeda
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
Portfolio Manager; Marketing Commercial Director IM; Business Unit Manager
Pfizer
04.2014 - 12.2022
- Promoting IM Portfolio; Leading the sales and marketing of IM BU - Eliquis
- Presented detailed reports on portfolio performance, highlighting key drivers of growth and areas of improvement.
- Facilitated portfolio performance review and implemented new strategies.
- Evaluated potential alternative investments such as private equity funds or hedge funds as part of a broader effort to diversify client portfolios.
- Collaborated with analysts to identify promising investment opportunities, maximizing portfolio growth.
KAM Plovdiv Region
Bayer
03.2011 - 04.2014
- Promoting Xarelto
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
Sales and Product Manager
Kendy Pharma
03.2009 - 03.2011
- Managing the whole pharmaceutical portfolio
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Coordinated project planning and execution with team members and team leads.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
Brand Manager
Boehringer-Ingelheim
09.2007 - 02.2009
- Managing cardiovascular, stroke and anticoagulant portfolio (Micardis, Actilyse, Metalyse, Pradaxa)
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
Brand Manager
Novartis Pharma Services
09.2006 - 09.2007
- Managing cardiovascular, metabolic and osteoporosis portfolio (Lescol XL, Miacalcic, Aclasta, Voltaren, Voltfast, Galvus)
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
Product Manager
Pfizer
01.2006 - 08.2006
- Managing cardiovascular portfolio (Sortis, Norvasc, Caduet, Exubera)
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Coordinated project planning and execution with team members and team leads.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
Product/Sales Manager
Merck Sharp & Dohme Idea Inc.
04.2002 - 12.2005
- Managing cardiovascular portfolio (Renitec, Co-Renitec, Zocor)
- Planned and designed product displays by developing layouts, themes, colors and props.
- Provided input on marketing materials to create compelling campaigns that attracted target customers effectively.
- Analyzed sales performance to identify areas of weakness, making recommendations to improve sales.
- uccessfully negotiated contracts with vendors, ensuring favorable terms that benefited both parties involved.
- Coordinated events and presentations showcasing company''s product offerings, leading to increased exposure and potential client acquisitions.
- Organized and attended trade shows to showcase the company''s products, generating interest from potential clients.
- Built successful 7-member team through effective recruitment plans, interviewing and team training initiatives.
Sales Representative, Area Manager - Southern Bulgaria
Merck Sharp & Dohme Idea Inc.
02.1996 - 04.2002
- Sales
- Managed and motivated employees to be productive and engaged in work.
- Maximized performance by monitoring daily activities and mentoring team members.
- Accomplished multiple tasks within established timeframes.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
Education
Professional sales representative - Presentation skills, Selling skills, Negotiation skills, Group presentations - Round tables, Communication skills, Leadership skills, Merck Marketing in Practice, Merck Marketing in Action, Marketing Mix, Market Research Training
Merck Sharp & Dohme Idea Inc.
Sofia 01.1996 - 12.2005
Medical Doctor - Medicine
Medical University Plovdiv
01.1989 - 12.1995
High School Diploma -
English Language School
Plovdiv 09.1982 - 06.1987
Skills
- Computer skills
- Microsoft Office
Advertising expertise
Brand-building strategies
Brand strategy
Brand positioning
Campaign planning
Personal Information
- Date of Birth: 05/16/68
- Nationality: Bulgarian
- Driving License: Yes
Name
Muratev, Andrey Ivanov
Accomplishments
Achieved No1 position on the Prescription Market in Bulgaria and fastest growing MS% in Europe 2018
Affiliations
- Lions Club
Software
Certification
CM - Certified Manager Certification
Timeline
KAM/Brand Manager Immunology and Hemophilia
Takeda
06.2023 - 05.2025
Portfolio Manager; Marketing Commercial Director IM; Business Unit Manager
Pfizer
04.2014 - 12.2022
KAM Plovdiv Region
Bayer
03.2011 - 04.2014
Sales and Product Manager
Kendy Pharma
03.2009 - 03.2011
Brand Manager
Boehringer-Ingelheim
09.2007 - 02.2009
Brand Manager
Novartis Pharma Services
09.2006 - 09.2007
Product Manager
Pfizer
01.2006 - 08.2006
Product/Sales Manager
Merck Sharp & Dohme Idea Inc.
04.2002 - 12.2005
Sales Representative, Area Manager - Southern Bulgaria
Merck Sharp & Dohme Idea Inc.
02.1996 - 04.2002
Professional sales representative - Presentation skills, Selling skills, Negotiation skills, Group presentations - Round tables, Communication skills, Leadership skills, Merck Marketing in Practice, Merck Marketing in Action, Marketing Mix, Market Research Training
Merck Sharp & Dohme Idea Inc.
01.1996 - 12.2005
Medical Doctor - Medicine
Medical University Plovdiv
01.1989 - 12.1995
High School Diploma -
English Language School
09.1982 - 06.1987
Similar Profiles
Yasemin HepsertYasemin Hepsert
Head of Business Operations – Türkiye at TakedaHead of Business Operations – Türkiye at Takeda
Zoé ValiquerZoé Valiquer
Apprenti technicienne en production pharmaceutique at TakedaApprenti technicienne en production pharmaceutique at Takeda
Jaime Rodríguez FloresJaime Rodríguez Flores
Software Developer at TakedaSoftware Developer at Takeda
Dima HristovaDima Hristova
Operations Manager II at ConcentrixOperations Manager II at Concentrix
Raya SlavovaRaya Slavova
Game Presenter at Maple MediaGame Presenter at Maple Media