Summary
Overview
Work History
Education
Skills
Personal Information
Name
Accomplishments
Affiliations
Software
Certification
Timeline
Generic
Andrey Muratev

Andrey Muratev

MD
Sofia

Summary

Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.

Experienced with creating and implementing comprehensive brand strategies that resonate with target audiences. Utilizes consumer insights and market trends to position brands effectively in competitive markets. Knowledge of cross-functional team collaboration and project management to deliver consistent brand messaging.

Overview

29
29
years of professional experience
22
22
years of post-secondary education
1
1
Certification
4
4
Languages

Work History

KAM/Brand Manager Immunology and Hemophilia

Takeda
06.2023 - 05.2025
  • Promoting plasma derived portfolio, CMV therapy and hemophilia of Takeda
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
  • Enhanced brand recognition by developing and executing targeted marketing campaigns.
  • Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.

Portfolio Manager; Marketing Commercial Director IM; Business Unit Manager

Pfizer
04.2014 - 12.2022
  • Promoting IM Portfolio; Leading the sales and marketing of IM BU - Eliquis
  • Presented detailed reports on portfolio performance, highlighting key drivers of growth and areas of improvement.
  • Facilitated portfolio performance review and implemented new strategies.
  • Evaluated potential alternative investments such as private equity funds or hedge funds as part of a broader effort to diversify client portfolios.
  • Collaborated with analysts to identify promising investment opportunities, maximizing portfolio growth.

KAM Plovdiv Region

Bayer
03.2011 - 04.2014
  • Promoting Xarelto
  • Self-motivated, with a strong sense of personal responsibility.
  • Excellent communication skills, both verbal and written.
  • Proven ability to learn quickly and adapt to new situations.
  • Skilled at working independently and collaboratively in a team environment.

Sales and Product Manager

Kendy Pharma
03.2009 - 03.2011
  • Managing the whole pharmaceutical portfolio
  • Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
  • Coordinated project planning and execution with team members and team leads.
  • Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
  • Communicated effectively with team members to deliver updates on project milestones and deadlines.

Brand Manager

Boehringer-Ingelheim
09.2007 - 02.2009
  • Managing cardiovascular, stroke and anticoagulant portfolio (Micardis, Actilyse, Metalyse, Pradaxa)
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
  • Enhanced brand recognition by developing and executing targeted marketing campaigns.
  • Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.

Brand Manager

Novartis Pharma Services
09.2006 - 09.2007
  • Managing cardiovascular, metabolic and osteoporosis portfolio (Lescol XL, Miacalcic, Aclasta, Voltaren, Voltfast, Galvus)
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
  • Enhanced brand recognition by developing and executing targeted marketing campaigns.
  • Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.

Product Manager

Pfizer
01.2006 - 08.2006
  • Managing cardiovascular portfolio (Sortis, Norvasc, Caduet, Exubera)
  • Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
  • Coordinated project planning and execution with team members and team leads.
  • Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
  • Communicated effectively with team members to deliver updates on project milestones and deadlines.

Product/Sales Manager

Merck Sharp & Dohme Idea Inc.
04.2002 - 12.2005
  • Managing cardiovascular portfolio (Renitec, Co-Renitec, Zocor)
  • Planned and designed product displays by developing layouts, themes, colors and props.
  • Provided input on marketing materials to create compelling campaigns that attracted target customers effectively.
  • Analyzed sales performance to identify areas of weakness, making recommendations to improve sales.
  • uccessfully negotiated contracts with vendors, ensuring favorable terms that benefited both parties involved.
  • Coordinated events and presentations showcasing company''s product offerings, leading to increased exposure and potential client acquisitions.
  • Organized and attended trade shows to showcase the company''s products, generating interest from potential clients.
  • Built successful 7-member team through effective recruitment plans, interviewing and team training initiatives.

Sales Representative, Area Manager - Southern Bulgaria

Merck Sharp & Dohme Idea Inc.
02.1996 - 04.2002
  • Sales
  • Managed and motivated employees to be productive and engaged in work.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Accomplished multiple tasks within established timeframes.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.

Education

Professional sales representative - Presentation skills, Selling skills, Negotiation skills, Group presentations - Round tables, Communication skills, Leadership skills, Merck Marketing in Practice, Merck Marketing in Action, Marketing Mix, Market Research Training

Merck Sharp & Dohme Idea Inc.
Sofia
01.1996 - 12.2005

Medical Doctor - Medicine

Medical University Plovdiv
01.1989 - 12.1995

High School Diploma -

English Language School
Plovdiv
09.1982 - 06.1987

Skills

  • Computer skills

  • Microsoft Office

Advertising expertise

Brand-building strategies

Brand strategy

Brand positioning

Campaign planning

Personal Information

  • Date of Birth: 05/16/68
  • Nationality: Bulgarian
  • Driving License: Yes

Name

Muratev, Andrey Ivanov

Accomplishments

Achieved No1 position on the Prescription Market in Bulgaria and fastest growing MS% in Europe 2018

Affiliations

  • Lions Club

Software

MVeeva, Concur

Certification

CM - Certified Manager Certification

Timeline

KAM/Brand Manager Immunology and Hemophilia

Takeda
06.2023 - 05.2025

Portfolio Manager; Marketing Commercial Director IM; Business Unit Manager

Pfizer
04.2014 - 12.2022

KAM Plovdiv Region

Bayer
03.2011 - 04.2014

Sales and Product Manager

Kendy Pharma
03.2009 - 03.2011

Brand Manager

Boehringer-Ingelheim
09.2007 - 02.2009

Brand Manager

Novartis Pharma Services
09.2006 - 09.2007

Product Manager

Pfizer
01.2006 - 08.2006

Product/Sales Manager

Merck Sharp & Dohme Idea Inc.
04.2002 - 12.2005

Sales Representative, Area Manager - Southern Bulgaria

Merck Sharp & Dohme Idea Inc.
02.1996 - 04.2002

Professional sales representative - Presentation skills, Selling skills, Negotiation skills, Group presentations - Round tables, Communication skills, Leadership skills, Merck Marketing in Practice, Merck Marketing in Action, Marketing Mix, Market Research Training

Merck Sharp & Dohme Idea Inc.
01.1996 - 12.2005

Medical Doctor - Medicine

Medical University Plovdiv
01.1989 - 12.1995

High School Diploma -

English Language School
09.1982 - 06.1987
Andrey MuratevMD