Sports
Alexander Zhelev
Sales And Business Development Executive
Stara Zagora
Summary
Dynamic outbound sales leader with over 8 years of hands-on experience building pipelines and closing deals across the US, EMEA, and Nordic markets. I've built entire outbound engines from scratch, consistently delivering 30–50 qualified meetings a month through cold email, calling, LinkedIn, industry events, and targeted multi-channel campaigns. Strong at nailing ICPs, segmenting prospects, running sharp discovery calls, and turning about 1 in 3 meetings into wins to bring in real revenue. I've led teams, coached reps, optimized CRMs and tools to boost conversions, and driven serious growth, like growing a client base by ~70% in two years and ranking as a top-performing BDR in a billion-dollar corporation. Always focused on scalable processes and hitting (or beating) targets.
Overview
8
8
years of professional experience
Work History
Head of Outbound US & EMEA
Bridgehead Leads
04.2025 - Current
- Built and scaled an outbound lead generation system from scratch for US and EMEA markets
- Leading the Business Development and Sales Development function, owning outbound strategy and execution
- Generating 30–50 qualified B2B sales meetings per month via cold email, cold calling, LinkedIn, industry events, and multi-channel outreach
- Managing lead sourcing, ICP definition, prospecting, segmentation, and pipeline generation
- Conducting discovery calls, sales meetings, and deal negotiations with new prospects
- Closing ~33% of sales opportunities (1 deal per 3 meetings), driving consistent new revenue
- Optimizing CRM, outreach tools, messaging frameworks, and performance metrics to improve conversion rates
Account Specialist
Smart Hire IT Nordics
10.2024 - 07.2025
- Drove new client acquisition exclusively through outbound sales activities
- Executed cold calling, cold email, LinkedIn outreach, and multi-channel prospecting to engage decision-makers
- Identified and targeted ICP accounts, built prospect lists, and managed lead pipelines
- Booked sales meetings with CTOs, Heads of Engineering, and Hiring Managers in the Nordic market
- Collaborated with internal recruitment and delivery teams to align client needs with available talent
Senior Business Development Representative
SoftServe
06.2022 - 09.2024
- Generated qualified sales meetings with enterprise clients in the US market through outbound prospecting
- Owned and managed strategic key accounts ($1B+ enterprises), engaging C-level and senior decision-makers
- Executed multi-channel outbound campaigns (cold email, cold calling, LinkedIn) focused on complex, high-value accounts
- Collaborated closely with delivery, recruitment, and technical teams to align client needs with available capabilities
- Supported complex sales cycles involving custom software development, outsourcing and other IT services
- Ranked top-performing BDR in the US and Top 5 overall among 30+ BDRs globally based on meetings booked and pipeline contribution
- Mentored junior team members on best practices for successful business development strategies and techniques.
Sales Manager
Pyramid Software Bulgaria
11.2020 - 05.2022
- Built and scaled the SaaS / software sales lead generation process from the ground up
- Designed and executed outbound sales strategies for software solutions, covering prospecting through close
- Led pipeline generation, opportunity management, and revenue growth initiatives
- Recruited, trained, and managed a B2B sales team
- Owned client-facing sales calls, discovery meetings, and deal negotiations
- Increased the total client base by ~70% within 2 years (from ~120 to nearly 200 clients)
- Accelerated client acquisition at a pace that exceeded the company’s previous 10 years of growth
- Established sales KPIs, CRM processes, and performance tracking to support scalable growth
Account Manager
AvaTrade
02.2018 - 11.2020
- Conducted high-volume outbound cold calling to acquire and onboard new retail trading clients
- Presented and explained financial market opportunities across FX, CFDs, indices, commodities, and equities
- Managed client trading accounts, supporting account activation, funding, and ongoing engagement
- Executed trade orders on behalf of clients in line with platform procedures and client instructions
- Performed market analysis and trend monitoring to support client decision-making
- Provided ongoing client relationship management, retention, and portfolio support
- Ensured adherence to internal compliance guidelines and regulated financial services standards
- Maintained accurate CRM records, call activity tracking, and client documentation
Education
Business Administration And Management
University of National And World Economy
Sofia, Bulgaria 04.2001 -
Skills
Building B2B Outbound Lead Generation Strategies
Lead Generation & Pipeline Development
SaaS & Software Sales
Enterprise & Key Account Management
Cold Calling & Multi-Channel Outreach
Discovery & Consultative Selling
Deal Negotiation & Closing
Sales Process Design & Optimization
CRM Management & Sales Operations
Sales Team Training & Coaching
Revenue Growth & Forecasting
Cross-Functional Collaboration
Interests
Movies
Reading
Timeline
Head of Outbound US & EMEA
Bridgehead Leads
04.2025 - Current
Account Specialist
Smart Hire IT Nordics
10.2024 - 07.2025
Senior Business Development Representative
SoftServe
06.2022 - 09.2024
Sales Manager
Pyramid Software Bulgaria
11.2020 - 05.2022
Account Manager
AvaTrade
02.2018 - 11.2020
Business Administration And Management
University of National And World Economy
04.2001 -