Summary
Overview
Work History
Education
Skills
Certification
Languages
LinkedIn
Software
Timeline
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Aleksei Kireev

Aleksei Kireev

Marketing & Media Leader | Go-to-Market (GTM) Growth | Digital & Integrated Marketing Expert | Driving ROI & User Acquisition In Tech
Limassol

Summary

Dynamic marketing leader with 14+ years of experience driving growth through innovative strategies and data-driven decision-making. Proven expertise in user acquisition, product marketing, and integrated campaigns spanning tech, retail, and mobility. Adept at creating disruptive marketing solutions that deliver measurable business impact, optimize user retention, and maximize ROI. Skilled in leading high-performing teams and managing multi-million-dollar budgets across diverse global markets. Specializes in cost-effective strategies for acquiring high-quality leads.

Overview

14
14
years of professional experience
2
2
Certifications

Work History

Media and Marketing Lead EMEA

InDrive (2nd Most Downloaded Mobility App)
12.2023 - Current
  • Directed marketing efforts across 15+ EMEA countries, achieving a 25% increase in campaign ROI and growing the user base by 1.5 million within a year.
  • Developed cost-effective lead generation strategies, reducing CPI by 20% while maintaining high user quality.
  • Introduced gamification mechanics in campaigns, boosting user engagement rates by 30% and retention by 15%.
  • Spearheaded LiveOps marketing initiatives, increasing DAU by 20% during special in-app events.
  • Collaborated with product teams to optimize monetization models, leading to a 12% uplift in ARPU.

Client Growth and Marketing Strategy Director

Havas Media (Global Media & Marketing Agency)
05.2021 - 12.2023
  • Designed and executed growth strategies for top-tier clients, increasing revenue by 18% and retention by 22%.
  • Enhanced acquisition funnels through precise audience segmentation and tailored campaigns.
  • Built and managed high-performance teams, delivering innovative campaigns with ROI growth of 15%.

Media Account Director

Havas Media (Global Media & Marketing Agency)
10.2018 - 05.2021
  • Directed media strategy development, achieving a 25% growth in conversion rates through tailored campaigns.
  • Optimized multi-channel media strategies to improve customer acquisition efficiency.

Media Group Head

Vizeum (Global Media & Marketing Agency)
11.2017 - 07.2018
  • Created integrated marketing plans, increasing campaign effectiveness by 20%.
  • Developed innovative multi-channel strategies, boosting ROI across traditional and digital platforms.

Earlier Roles

Havas Media, Publicis Groupe, Wavemaker
08.2010 - 11.2017
  • Media Group Head: Havas Media, Russia | August 2014 – November 2017
  • Media Planner / Senior Media Planner: Publicis Groupe, Russia | July 2012 – August 2014
    Delivered multi-channel campaigns for retail clients, achieving KPI alignment and budget efficiency.
  • Junior Media Planner: Wavemaker, Russia | August 2010 – July 2012

Education

Master's Degree in Advertisement And Marketing - Advertisement And Marketing

Russian State Social University
04.2001 -

Skills

  • User Acquisition & Growth: Performance Marketing, Meta Ads, Google Ads, TikTok Ads, App Store Optimization (ASO)
  • Product Marketing: A/B Testing, Retention Strategies, In-App Monetization Models, Gamification, LiveOps
  • Data-Driven Marketing: Amplitude, Mixpanel, Google Analytics, AppsFlyer, Adjust
  • Integrated Marketing: Cross-Channel Campaigns, PR, Community Building, Sponsorship Activation
  • Leadership & Strategy: P&L Oversight, Team Building, High-Stakes Negotiations
  • Cost-Effective Lead Acquisition: Optimized channels for low-CPI, high-quality traffic

Certification

Facebook Blueprint Certified

Languages

English, Russian, Bulgarian

LinkedIn

https://www.linkedin.com/in/aleksei-k-31548895/

Software

Tableau

Amplitude

Mixpanel

GWI

AppsFlyer

Google Analytics

Jira

Google Ads, Meta Ads Manager, TikTok Ads Manager

Timeline

Media and Marketing Lead EMEA

InDrive (2nd Most Downloaded Mobility App)
12.2023 - Current

Client Growth and Marketing Strategy Director

Havas Media (Global Media & Marketing Agency)
05.2021 - 12.2023

Media Account Director

Havas Media (Global Media & Marketing Agency)
10.2018 - 05.2021

Media Group Head

Vizeum (Global Media & Marketing Agency)
11.2017 - 07.2018

Earlier Roles

Havas Media, Publicis Groupe, Wavemaker
08.2010 - 11.2017

Master's Degree in Advertisement And Marketing - Advertisement And Marketing

Russian State Social University
04.2001 -

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Aleksei KireevMarketing & Media Leader | Go-to-Market (GTM) Growth | Digital & Integrated Marketing Expert | Driving ROI & User Acquisition In Tech