Albena Kostova-Nikolova
Web3 Marketing & Community Lead
Sofia
Summary
Dynamic Marketing Specialist and skilled communicator with over 7 years of experience in the Web3 space, recognized for successfully building and managing vibrant communities while fostering strong partnerships. Part of Cohort 1 of Safary Crypto Marketing Certificate Program. Expertise in strategizing and executing growth campaigns, complemented by a passion for researching emerging trends and crafting engaging content that simplifies complex blockchain concepts for non-technical audiences.
Overview
7
7
years of professional experience
5
5
Languages
Work History
Marketing Manager
Decentralized Cooperation Foundation (DCF)
06.2024 - 07.2025
- Developing and executing content, social media, and communication strategies aimed at establishing DCF as a thought leader in the realms of decentralization, governance, and Web3 public goods, including building the dedicated Blockchain for Public Good newsletter.
- Achieved and consistently maintained over 95% of social media audience quality.
- Supporting and amplifying the marketing efforts of Agoric, boosting its brand awareness as a cross-chain orchestration leader.
- Managing and executing token-related partnerships and marketing campaigns, including trading and staking competitions.
- Developing and executing content, social media, and communication strategies related to Agoric community projects like Inter Protocol (stable token) and Tribbles (memecoin), including various partnerships and guerilla marketing campaigns.
- Building and managing an international community.
Co-Founder & CMO
ETHSofia Conference & Hackathon
01.2024 - 05.2025
- Developing and executing an overall brand and communication strategy for a first-of-its-kind event in Sofia, Bulgaria, featuring a 2-day conference and a 3-day hackathon. Achieving a record-breaking interest, sold out status, and profit generation.
- Leading the social media, content, PR, and community management efforts. Building a community of over 5K people and over 85% of audience quality.
- Supporting the fundraising efforts that lead to attracting sponsors like Binance, Nexo, Mantra, and many more.
- Developing and executing the hackathon-related outreach and communication strategy, both for participants and sponsors. Attracting over 60 participants and distributing over $30K in rewards.
Marketing Executive
Mettalex | Fetch.ai
05.2021 - 03.2023
- Building and managing a community. Consistently providing updates and support over various communication channels including: Twitter, LinkedIn, Telegram, Discord, Email, YouTube, Reddit, Medium.
- Serving as the link between community and developing team. Supporting traders, liquidity providers, oracle services providers, validators, and other stakeholders.
- Social Media planning, content creation, and management. Identifying growth possibilities, conceptualizing and implementing campaigns. Organizing competitions, giveaways, airdrops, including the Learn & Earn campaign with CoinMarketCap.
- Identifying potential influencers and managing a fruitful relationship with them. Organizing a campaign with The Defiant.
- Content creation and research. Researching commodity derivatives and trading, traditional commodity-based financial instruments, or novel DeFi concepts like NFT fractionalization, and creating explainer content. Generating educational content on subjects such as Web3 wallets, governance, validators, etc., as well as detailed technical overviews of new products like Fetch.ai's microagents.
- Developed email and performance marketing strategies. Launched a LinkedIn newsletter.
- Organizing AMAs, monthly Mettacast online events.
- Collaborating with PR agencies.
Social Media and Community Manager
aeternity
04.2018 - 07.2020
- Building and managing a community. Consistently providing updates and support over various communication channels including: Twitter, Facebook, LinkedIn, Telegram, Discord, Forum, Email, YouTube, Reddit, Medium.
- Serving as the link between community and developing team. Supporting a months-long token migration procedure.
- Social Media planning, content creation, and management. Identifying growth possibilities, conceptualizing and implementing growth campaigns.
- Email marketing.
- Product testing and business development after the aeternity mainnet launch.
- Event management and planning. Organizing regular AMAs. Promotion, PR, overseeing ticket sales, social media coverage of the Aeternity Universe One conference in Prague, Czechia, as well as consequent content manipulation and sharing. Organization of weekly online conferences during Covid.
- Managing and collaborating with ambassadors.
- Collaborating with PR agencies.
Social Media and Community Manager
BitHope Foundation
06.2018 - 10.2018
- Researching and promoting crypto charity initiatives
- Highlighting the benefits and cost-efficiency of crypto donations
- Building and managing a community
- Idenitfying potential partnerships
Education
Programming Course - Artificial Intelligence
SoftUni
Sofia12.2022
M.D. - Entrepreneurship
Lumière Lyon 2 University
Lyon07.2016
Bachelor of Science - European Studies
Sofia University "St. Kliment Ohridski"
Sofia08.2012
Skills
Community building and management
Content strategy and execution
Social media growth and engagement
Partnerships management
Events management and communication
Researching trends and narrative building
Timeline
Marketing Manager
Decentralized Cooperation Foundation (DCF)
06.2024 - 07.2025
Co-Founder & CMO
ETHSofia Conference & Hackathon
01.2024 - 05.2025
Marketing Executive
Mettalex | Fetch.ai
05.2021 - 03.2023
Social Media and Community Manager
BitHope Foundation
06.2018 - 10.2018
Social Media and Community Manager
aeternity
04.2018 - 07.2020
Programming Course - Artificial Intelligence
SoftUni
M.D. - Entrepreneurship
Lumière Lyon 2 University
Bachelor of Science - European Studies
Sofia University "St. Kliment Ohridski"
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