Ahmed Hayder
Baghdad
Summary
Strategic Marketing and Business Excellence Manager with 6+ years of progressive experience across real estate, telecommunications, and technology sectors. Specialized in marketing operations, customer value management, project management, and business intelligence (BI). Proven ability to restructure departments, lead cross-functional teams, and execute data-driven marketing campaigns that deliver measurable results. Holder of MBA, PMP, Lean Six Sigma ICYB, and Microsoft Power BI certification, combining strong analytical skills with creative leadership to drive organizational growth and operational excellence.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Operations & Planning Manager
Al Ghadeer Investments
Baghdad
01.2025 - Current
- Developed and executed marketing strategies across the holding company and subsidiaries.
- Directed a multidisciplinary production team delivering 40+ creative assets per month.
- Managed internal and external events, increasing brand visibility by 30% within 9 months.
- Built integrated marketing calendars aligned with business goals.
- Restructured the marketing department, improving efficiency by 35%.
- Acted as strategic liaison with executive leadership.
Customer Value Management Section Head
EarthLink Telecommunications
Baghdad
08.2024 - 12.2024
- Designed and implemented acquisition, retention, and segment development strategies.
- Automated BTL digital campaigns in CRM.
- Developed dashboards and propensity models with BI team to improve targeting.
- Delivered data-driven insights.
- Optimized media spend by reallocating budget based on segment profitability.
Business Excellence Section Head
Hala FTTH
Baghdad
02.2023 - 12.2024
- Established a business excellence framework improving operational efficiency by 30%.
- Led cross-functional improvement projects reducing process bottlenecks.
- Applied data analytics to support executive decision-making.
Quality Supervisor
Hala FTTH
Baghdad
06.2023 - 02.2024
- Conducted inspections/testing ensuring system reliability.
- Enhanced quality control processes, reducing defects by 65%.
- Trained and managed QC team of 10, improving compliance and reporting accuracy.
- Maintained 95% customer satisfaction rate.
Process Development Specialist
EarthLink Telecommunications
Baghdad
03.2022 - 06.2023
- Designed and standardized business processes for engineering and production systems.
- Coordinated reengineering projects improving efficiency by 15%.
- Recommended new tools/technologies, driving adoption of BI and CRM systems.
Project Manager
EarthLink Telecommunications
Baghdad
01.2019 - 03.2022
- Delivered multiple infrastructure projects valued over $10M, on time and within budget.
- Optimized labor and materials utilization, saving 12% in project costs.
- Supervised cross-functional project teams ensuring timely delivery.
Sales Representative
Mina Drug Store
Baghdad
09.2018 - 02.2019
- Achieved 120% of monthly sales targets within first 3 months.
- Expanded customer base by developing long-term relationships.
- Promoted and sold pharmaceutical products using consultative sales approaches.
Education
MBA - Strategic & Quality Management
McKinsey Business University
01.2025
B.Eng - Refrigeration & Air Conditioning
Al Rafidain University College
01.2018
Skills
- Marketing Operations
- Campaign Planning
- Business Intelligence
- Data Analytics
- Business Excellence
- Continuous Improvement
- Strategic Planning
- Feasibility Studies
- Project Management
- Power BI
- Excel
- CRM Systems
- Lean Six Sigma
- DMAIC
Websites
Certification
- Microsoft Certified: Power BI Data Analyst Associate, 01/01/25
- Lean Six Sigma Yellow Belt (ICYB), 01/01/22
- PMP, 01/01/20
- CAPM, 01/01/20
References
Francesco Angelone
Marketing Director, Earthlink, +34 688 61 51 80
Abdul-Rahman Al-Khudair
Internal Audit Manager, Earthlink, +964 780 696 9678
Dr. Suhail Alqaisy
general manager, Hala FTTH, +964 780 011 7272
Timeline
Marketing Operations & Planning Manager
Al Ghadeer Investments
01.2025 - Current
Customer Value Management Section Head
EarthLink Telecommunications
08.2024 - 12.2024
Quality Supervisor
Hala FTTH
06.2023 - 02.2024
Business Excellence Section Head
Hala FTTH
02.2023 - 12.2024
Process Development Specialist
EarthLink Telecommunications
03.2022 - 06.2023
Project Manager
EarthLink Telecommunications
01.2019 - 03.2022
Sales Representative
Mina Drug Store
09.2018 - 02.2019
MBA - Strategic & Quality Management
McKinsey Business University
B.Eng - Refrigeration & Air Conditioning
Al Rafidain University College