Summary
Overview
Work History
Education
Skills
Timeline
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Veronika Ilieva

Veronika Ilieva

Marketing Director
Kyustendil

Summary

Dynamic Marketing Director with a proven track record at Sofia Tech Solutions, excelling in digital marketing and communications management. Spearheaded strategic campaigns that significantly boosted brand awareness and engagement. Adept at project management and key decision-making, driving impactful promotional initiatives that enhanced conversions and strengthened brand presence.

Overview

4
4
years of professional experience

Work History

Marketing Director

Sofia Tech Solutions
01.2021 - 05.2025
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Created content and promotional materials to drive engagement and conversions.
  • Boosted brand awareness by developing and implementing strategic marketing campaigns.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Optimized email campaigns to increase open and click-through rates.
  • Wrote and distributed press releases to increase brand visibility.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Conducted market research to identify new opportunities and target markets.
  • Improved website visibility through development and implementation of SEO strategies.

Marketing Director

Coca-Cola HBC Bulgaria
01.2021 - 07.2025
  • Self-motivated, with a strong sense of personal responsibility.
  • Excellent communication skills, both verbal and written.
  • Proven ability to learn quickly and adapt to new situations.
  • Skilled at working independently and collaboratively in a team environment.
  • Worked well in a team setting, providing support and guidance.
  • Passionate about learning and committed to continual improvement.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.
  • Worked effectively in fast-paced environments.
  • Worked flexible hours across night, weekend, and holiday shifts.
  • Demonstrated respect, friendliness and willingness to help wherever needed.

Education

Master’s Degree - Business Administration

University of Plovdiv "Paisii Hilendarski"
Plovdiv
04.2001 -

Skills

Communications management

Project management

Digital marketing

Key decision making

Timeline

Marketing Director

Sofia Tech Solutions
01.2021 - 05.2025

Marketing Director

Coca-Cola HBC Bulgaria
01.2021 - 07.2025

Master’s Degree - Business Administration

University of Plovdiv "Paisii Hilendarski"
04.2001 -

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Veronika IlievaMarketing Director